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Kathy Makranyi

CMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area

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Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

Sometimes

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111.2k views126 Upvotes59 Comments

What percent of your IT leadership is women?

People & Leadership

5-9

10-14

15-20

20+

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10k views7 Upvotes6 Comments

Have blockchain projects meaningfully impacted your revenue or cost?

Blockchain

Yes

Too early to tell

Haven't invested

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8.4k views6 Upvotes2 Comments

Which channel do you respond best to?

Peer Insights

Text

Slack

Facebook Messenger

Browser Notifications

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8.1k views6 Upvotes5 Comments

Which browser do you use at work?

Applications & Platforms

Internet Explorer

Microsoft Edge

Google Chrome

Mozilla Firefox

Safari

Brave

Other

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13.5k views3 Upvotes7 Comments

How much of your organizations budget goes towards new technology?

Strategy & Architecture Financial Management

<1-2%

3-5%

>5%

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10.9k views7 Upvotes5 Comments

Do you attend webinars anymore?

Disruptive & Emerging Technologies Financial Management Vendor Management

Yes, regularly

Yes, occasionally

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7.3k views1 Upvote4 Comments

How long have you been in your current position?

People & Leadership Talent Management & Performance

<1 year

1 - 2 years

2 - 3 years

3 - 5 years

5+ years

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9.6k views2 Upvotes3 Comments

Is your role at your organization expanding to include new responsibilities?

People & Leadership Team & Organizational Design

Data Analytics

Operations

Business Development

Customer Service

Product Development

Marketing

Finance

Procurement

Sales

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9.4k views1 Upvote1 Comment

Which of the following technologies and practices, if any, do you expect will have played a significant role in your organization’s digital strategy three years from now?

People & Leadership Disruptive & Emerging Technologies

AI / ML

Cloud Computing

Predictive Analytics

IoT

Mobility

Process Automation

Robotics

Other (please comment)

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7.3k views1 Upvote1 Comment

What are some innovative ways that you've seen companies truly stand out from the competition? Do any specific examples or companies come to mind?

Innovation Peer Insights Feedback

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)13 days ago

Innovative companies identify pain points that customers may not even realize they have and then offer a unique solution to address them. Apple excels at this, transforming how we communicate and interact with technology ...read more

1.9k views1 Comment

Are you using any tools to generate ideas for LinkedIn posts and responses? If so, which one(s) have you found to be the most effective?

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)3 months ago

AI GPTs (Generative Pre-trained Transformers) are great for idea starters and organizational structure. They provide detail around simple thoughts, statements, or questions, and enable you to think down paths that you want ...read more

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10.1k views7 Comments

What is the top action that your company has taken to accelerate the results of digital transformation?

Feedback Peer Insights Strategy & Architecture+1 more

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)3 months ago

Including business units in the selection process of services and platforms (to a degree).

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1.3k views1 Upvote5 Comments

Has your company increased your investment in local owned events this year? What impact is it having on engagement with prospects, partners and customers?

Peer Insights Feedback

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)a month ago

Seeing a trend with more companies hosting their own regional events or smaller roundtable events for customers and prospects in addition to being a sponsor at select industry shows. Is this your experience? Has it changed ...read more

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4.9k views2 Comments

Is your company changing the mix of your investment in industry/sponsored events versus owned events this year? If so, how and why?

Business Applications

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)5 months ago

We have been very present at industry events before the pandemic. Lately, we see fewer sponsorship opps and were looking into owned events. Turned out, interest in general seems to be super low atm, both from attendees as ...read more

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533 views1 Upvote3 Comments

What specific KPIs have you found most effective for demonstrating the ROI of your martech investments?

Peer Insights Management Tools Infrastructure

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)7 days ago

The best KPIs for showing the ROI of martech investments are directly tied to driving revenue and growth and building a solid pipeline to attract and convert prospects into customers. I’ve found metrics like lead-to-revenue ...read more

146 views1 Comment

Can anyone provide inputs on the most successful loyalty program in the world and its structure? Does it provide behavioral rewards?

Feedback Peer Insights Business Applications

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)17 days ago

Arguably, Starbucks Rewards is considered one of the most successful loyalty programs globally, despite the company facing pricing challenges and recently bringing in a new CEO. The program's success stems from its seamless ...read more

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827 views2 Comments

What is that one area of your customer experience you are most proud of? How would you advise other leaders to increase their customer satisfaction?

Relationship Management

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)13 days ago

Focus on truly understanding customers' goals and creating tailored solutions that help them succeed. To increase customer satisfaction, I recommend doing your homework, actively listening, and staying attuned to customer's ...read more

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757 views2 Comments

What are some innovative ways that you've seen companies truly stand out from the competition? Do any specific examples or companies come to mind?

Innovation Peer Insights Feedback

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)13 days ago

1.9k views1 Comment

PR professionals — In your opinion, what is the best strategy for announcing changes to executive leadership? Do you have copy ready to go in advance as part of your overall succession plan, or do you write it ad hoc?

Peer Insights Process Management

Kathy MakranyiCMO/ Chief Marketing Strategist DPW/ President CMO Collaborative SF Bay Area in Services (non-Government)a month ago

I'm not a PR professional, but can offer some thoughts... To me the best strategy is to flip the power upside down. This even starts with having team members and people who will be reporting to that leader as key members ...read more

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3.1k views1 Upvote4 Comments