Is your company changing the mix of your investment in industry/sponsored events versus owned events this year? If so, how and why?
Sort By:
Oldest
VP of Marketing in Software5 months ago
We have been very present at industry events before the pandemic. Lately, we see fewer sponsorship opps and were looking into owned events. Turned out, interest in general seems to be super low atm, both from attendees as well as speakers.CMO in Software5 months ago
We are doing a (broad) 70/30 mix on these - where we invest in existing event structure, using industry and sponsored events, both live and virtual - but expanding into more owned, smaller events such as community building, lunch and learns, etc. This way we can leverage a larger spend (sponsored events) for bigger potential impact, but then also have very targeted audiences and conversations at roundtables or meetups. So far - seems to be working well from both an awareness and lead gen perspective. Constant tweaking on the process as we learn from what worked well and what needs improvement. Director of Marketing in Software5 months ago
We're expanding a little into owned events (our first public annual conference, + smaller local events for community building, networking, prospect engagement).