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Regina Croda

Head of Product & Brand Marketing at Pigment

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Do you have remote employees on your team?

Talent Management & Performance

Yes

131.9k views209 Upvotes64 Comments

How likely do you think it is that a four day work week will become the standard over the next 12 months?

People & Leadership Peer Insights

Inevitable

Highly likely

Somewhat likely

Somewhat unlikely

Very unlikely

Impossible

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54.1k views32 Upvotes64 Comments

What tools do you use for marketing analytics?

Google Analytics

HubSpot

Heap Analytics

Semrush

Other? Comment below.

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160 views1 Upvote

In your opinion, what is the top barrier your marketing and sales team face when managing effective lead handoff and conversion? Select all that apply.

Relationship Management Process Management

Not sure

Lack of qualified leads

Lack of clear communication

Lack of leadership

Misaligned goals and incentives between the two teams

Data silos

Lack of an integrated tool

Limited sales enablement resources

There are no barriers to this at my organization

Other (comment below)

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2.6k views1 Upvote

How do you encourage and promote a culture of continuous learning and development within your marketing team?

Regular training and workshops on emerging marketing trends and technologies

Encouragement for professional development and certification programs

Opportunities for mentorship and knowledge sharing

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746 views1 Upvote

Which KPI do you find most effective for evaluating customer loyalty?

Business Intelligence Customer Engagement

Net Promoter Score (NPS)

Repeat Purchase Rate

Customer Lifetime Value (CLTV)

Customer Retention Cost

Something else (comment)

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2.6k views1 Upvote1 Comment

Brand leaders — How high on the priority list should short-form content channels (e.g., Tik Tok) be?

Strategy & Architecture

Top priority

High priority, but not the most important

Medium priority

Low priority

Not a priority at all

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657 views1 Upvote1 Comment

Over the next year, do your marketing teams plan to increase or decrease focus on channels like Tik Tok and Instagram Reels? Why (comment below)?

Strategy & Architecture

Increase significantly

Increase somewhat

Remain the same

Decrease somewhat

Decrease significantly

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1.4k views1 Upvote2 Comments

CMOs & Brand Leaders — Over the next year, what do you foresee being your greatest challenge when it comes to brand management?

People & Leadership Strategy & Architecture Relationship Management

Keeping up with technological advancements

Balancing creativity with data-driven marketing

Managing budget constraints

Adapting to changing consumer behaviors

Something else (comment below)

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749 views1 Upvote2 Comments

What skill set do you find most lacking in marketing job candidates today?

People & Leadership Relationship Management

Data analytics and interpretation

Creative and content creation

Digital marketing and SEO/SEM

Strategic planning and execution

Something else (comment below)

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2k views1 Upvote3 Comments

When recruiting field marketing, what hiring process do you follow? We currently do 1:1 with the hiring manager and cross-functional team members to assess collaboration, resourcefulness, analytical ability and strategic ability. We follow that up with a case study recreating how a field manager would build up their roadmap to match the business (pipeline) goals expected of them. Is that aligned with what others are doing? What have you seen work?

Regina CrodaHead of Product & Brand Marketing at Pigmenta month ago

In addition to the above, include key leaders in the sales team in the interview process. Understanding of the sales process and being a strong partner to the sales org are mandatory for the role.

2.9k views1 Comment

How have you defined targets and budget for a partner marketing function? We're setting up the org and I'd like to have examples of how others have set this up from the ground up and how you've defined budget and HC allocation to support the efforts according to partner tiers, etc.

Regina CrodaHead of Product & Brand Marketing at Pigment4 months ago

There are several considerations here.

First, you need to determine what your revenue target is for partnerships overall.
Second, consider the number of partners that you will need to recruit/enable to support ...read more

195 views1 Comment

How do you identify potential future leadership on your team(s)?

People & Leadership Peer Insights Relationship Management

Regina CrodaHead of Product & Brand Marketing at Pigment6 months ago

Look for these three things: Attitude - Accountability - Acumen

The first is essential. As a leader, you have to maintain a positive outlook, because your team will reflect your actions and your own attitude.

The ...read more

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5.8k views1 Upvote8 Comments

I am considering two different interactive demo platforms, and would like to hear from anyone who has experience with either Consensus or Walnut. Have you been happy with the investment? Do you feel you get value from the product? Was the platform easy to use/create?

Vendor/Product Recommendation Customer Engagement

Regina CrodaHead of Product & Brand Marketing at Pigment6 months ago

Hello - in my previous company we used Consensus, and were very happy with it. We found it's ability to share video, track usage/watch time and build a heat map of the organization (if the vid was passed on) to be quite ...read more

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1.3k views1 Upvote2 Comments

Product Marketing Leaders, do you have an outline/template for presenting your analyst engagement efforts to your CEO/leadership?

Strategy & Architecture People & Leadership

Regina CrodaHead of Product & Brand Marketing at Pigment7 months ago

Here are the metrics I keep:

The company mentions in analyst reports

The volume of inquiries with your company mentioned
Number of reports mentioning your company

Scores or placement in report vs competitors

Leads ...read more

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842 views2 Comments

What are your favorite AI content creation AI tools to generate written or visual content based on text prompts? And, what makes them valuable? I'm looking for a peer-vetted list of tools we can explore to help our lean marketing team minimize the time, effort, and resources spent on content creation.

Disruptive & Emerging Technologies

Regina CrodaHead of Product & Brand Marketing at Pigment8 months ago

- Jasper for content: it's pretty simple to use and it's set up with everything a content marketer might need. From headlines, to creating outlines, to drafting papers, etc. The only drawback is the model charges ...read more

1 1 Reply

1.9k views1 Upvote2 Comments

What is the best way to move from sales to product-led motion? Any experience on biggest unforeseen challenges I should address head-on?

Regina CrodaHead of Product & Brand Marketing at Pigment8 months ago

It may sound like an HBS case study but in my experience (going from the other way around), the culture and understanding of the customer's buying behaviour is the main thing that can stand in the way. For instance, sales-heavy ...read more

1.5k views1 Upvote1 Comment