Brand leaders — How high on the priority list should short-form content channels (e.g., Tik Tok) be?

Strategy & Architecture

Top priority31%

High priority, but not the most important31%

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Medium priority25%

Low priority13%

Not a priority at all

16 PARTICIPANTS

657 views1 Upvote1 Comment

Communications Manager in Finance (non-banking)8 months ago

Question is, where are your customers. What are you selling? In B2B Tik Tok is not making the difference. Selling lifestyle products focussing on kids, yes - might be just the way to go. So, set goals and explore your target group first!

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