Over the next year, do your marketing teams plan to increase or decrease focus on channels like Tik Tok and Instagram Reels? Why (comment below)?

Strategy & Architecture

Increase significantly 19%

Increase somewhat 52%

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Remain the same14%

Decrease somewhat 10%

Decrease significantly5%

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CSO, CMO8 months ago

In B2B I hesitate with TikTok, but am all in on Instagram Reels for reaching customers that more traditional media may not reach as well.

1 1 Reply

Communications Manager in Finance (non-banking)7 months ago

I agree here. Also. If your next employee will possibly be on insta, do care to join. As for TikTok, we all know the concerns. So why join there if that can / might do more harm than good to your rep?

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