CMOs & Brand Leaders — Over the next year, what do you foresee being your greatest challenge when it comes to brand management?
Keeping up with technological advancements32%
Balancing creativity with data-driven marketing44%
Managing budget constraints16%
Adapting to changing consumer behaviors
Something else (comment below)8%
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Communications Manager in Finance (non-banking)7 months ago
There is no wrong answer here, all suit the question imho. Most challenging will be keeping the brand relevant in the market. This is not only adapting change, also keeping up with the pace and showcase proof. This will demand fast response in the business. And keeping up with all other concerns like e.g. sustainability. CMO/ Head of Marketing in Services (non-Government)12 days ago
Would add standing out in a fiercely competitive market as one of the biggest challenges for companies.