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Brian Talbot

Fractional CMO

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Are you happy in your current role?

People & Leadership Talent Management & Performance

Yes

Unsure

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32k views18 Upvotes16 Comments

Do you have remote employees on your team?

Talent Management & Performance

Yes

16.4k views7 Upvotes7 Comments

How long have you been in your current position?

People & Leadership Talent Management & Performance

<1 year

1 - 2 years

2 - 3 years

3 - 5 years

5+ years

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9.6k views2 Upvotes3 Comments

Which of the following technologies and practices, if any, do you expect will have played a significant role in your organization’s digital strategy three years from now?

People & Leadership Disruptive & Emerging Technologies

AI / ML

Cloud Computing

Predictive Analytics

IoT

Mobility

Process Automation

Robotics

Other (please comment)

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7.3k views1 Upvote1 Comment

How large is your department?

< 5 individuals

6-10 individuals

11-20 individuals

> 20 individuals

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76 views

What is your favorite browser?

Applications & Platforms Productivity Tools

Google Chrome

Mozilla Firefox

Safari

IE (Edge)

Other (write a comment)

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10.7k views7 Upvotes33 Comments

Do you have remote employees on your team?

Talent Management & Performance

Yes

131.9k views209 Upvotes64 Comments

What do you prioritize the most in a job?

People & Leadership Process Management Talent Management & Performance+2 more

Benefits (healthcare, paid time off, etc.)

Hours flexibility

Location flexibility

Salary/income

Work-life balance

Workplace culture

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10k views3 Upvotes12 Comments

What is your preferred collaboration style when working remotely?

People & Leadership End-User Services & Collaboration Culture & Values+3 more

Video Call

Voice Call

Asynchronous (meeting via email/chat)

Other (please comment below)

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2.7k views4 Upvotes7 Comments

Do you agree with this statement: According to Gartner, by 2024, 80% of technology products and services will be built by those who are not technology professionals. https://www.gartner.com/en/newsroom/press-releases/2021-06-10-gartner-says-the-majority-of-technology-products-and-services-will-be-built-by-professionals-outside-of-it-by-2024

Strategy & Architecture Engineering Outsourcing & Managed Services+5 more

Strongly Agree

Agree

Neither Agree nor Disagree

Disagree

Strongly Disagree

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1.3k views1 Comment

What are the most important skills and abilities you need to see in a Marketing Manager before you know they are ready to advance their career to a Marketing Director level?

Personal Development

Brian TalbotFractional CMOa year ago

Marketing manager need to be self sufficient in managing the full scale campaigns involving all stakeholders. Need to understand the business objective of the campaign and the end results to meet the expectations of the stakeholders. ...read more

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2.1k views8 Comments

What is that one "magic" piece of advice/feedback you've gotten that improved your effectiveness as a leader?

People & Leadership Peer Insights

Brian TalbotFractional CMO2 months ago

"Clarity is magnetic." It was part of a bigger lesson that people value integrity, but they actually follow clarity. Clarity in vision combined with a good vision has a potential to build incredible followership.

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20.3k views11 Upvotes67 Comments

How do you preserve important institutional knowledge on your marketing team(s) in the event that team members may depart or layoffs may be necessary?

Process Management People & Leadership

Brian TalbotFractional CMO2 months ago

Create an internal knowledge share. Sharepoint, Wiki, or even a shared drive can work well. Make it comprehensive including vision, mission, values, roles and responsibilities, strategic approach, brand messaging, and "how ...read more

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11.9k views2 Upvotes5 Comments

How do you prepare for the departure of a highly tenured marketing team member?

People & Leadership Relationship Management Process Management

Brian TalbotFractional CMO2 months ago

You should always have a succession plan in place. Any departure of a highly tenured marketing team member should come with advanced notice so you can create knowledge transfer in advance.

If that is not the situation, ...read more

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2.3k views1 Upvote4 Comments

Are you using any tools to generate ideas for LinkedIn posts and responses? If so, which one(s) have you found to be the most effective?

Brian TalbotFractional CMO3 months ago

AI GPTs (Generative Pre-trained Transformers) are great for idea starters and organizational structure. They provide detail around simple thoughts, statements, or questions, and enable you to think down paths that you want ...read more

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10.1k views7 Comments

When it comes to KPIs, revenue is usually number one. But how much weight should customer satisfaction carry? How do you measure this at your company?

KPIs, Metrics & Reporting

Brian TalbotFractional CMO6 months ago

Growth in revenue through new business is essential, however, repeat revenue is intrinsically linked to customer satisfaction, with sustained external advocacy being the goal. Advocacy and testimonials are KPI’s we track...read more

4 2 Replies

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4.1k views5 Upvotes13 Comments

In the providing services business whereby this is not time and materials, what are the best tools used to cost and price managed services deals?

Brian TalbotFractional CMO8 months ago

Outside of T&M, service business pricing is not determined by a tool.

Services businesses can price based on value added, resources saved, and risk mitigated.

Research, experience, and frank conversations ...read more

192 views1 Upvote1 Comment