What are the best ways to engage new customers?
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VP - Home & Digital Entertainment in Telecommunication8 months ago
Understanding customer behavior and preferences, we design content for our ATL digital channels that's both informative and emotionally appealing, fostering trust and brand loyalty. This approach not only attracts new customers but also enhances their onboarding journey, leading to higher conversion rates.VP of Marketing and Retail Sales in Energy and Utilities8 months ago
Customers want to engage with real people and want to have a personal relationship with the company.Director of Marketing in Education8 months ago
Make sure they know your brand and why you are who you are. Nowadays everybody does what you do. So you have to set yourself apart. Whether that's a superior product, or a superior team to help guide customers, you have to set yourself apart.Communications Manager in Finance (non-banking)8 months ago
To engage means to interact. So fish where the fish are, therefore you will need to learn about your (new)target group, in order to address them in the right place and targeted to their needs. Start with research and do apply the other good suggestions given before!CMO in Services (non-Government)8 months ago
Engaging new customers requires a subtle approach. More does not necessarily deliver better outcomes. Valuable content that does not aim at immediate sale is consumed better. Giving them information that they can easily socialize and validate builds a meaningful connect. Depending on industry segment and product category, I would look at building a contextual and audience focused content pipeline, aligned to the channel of consumption. The idea is to meet the prospects / customers where they are and talk their language.