What are the most important skills and abilities you need to see in a Marketing Manager before you know they are ready to advance their career to a Marketing Director level?
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Head- Marketing And Customer Life Cycle in Telecommunicationa year ago
Marketing manager need to be self sufficient in managing the full scale campaigns involving all stakeholders. Need to understand the business objective of the campaign and the end results to meet the expectations of the stakeholders. He/ She needs to be highly enthusiastic and be able to bring together all team members to work on different segments to ensure success of the overall campaigns. He/ She needs to be growth and revenue managers so that campaigns can bring ROI and meet the expectations of the managementDirector of Marketing in Educationa year ago
Organization and the ability to lead a team. Marketing skills can be taught but a good leader is able to confidently lead their team in an organized fashion. A manager has to manage third party vendors and keep and eye on trends. A director takes it a step further and encourages each individual on their team.Foundera year ago
I agree with Ed. I think that leadership skills and organizational skills are paramount as well as the ability to present data in a clear and concise way. Cross functional collaboration with sales and CS is also really important. I do believe that a basic understanding of all pillars of marketing is important (demand gen, content, paid ads, social, SEO, etc) because they need to be able to guide the overarching strategy of the team.CMO in Softwarea year ago
Team building, mentoring and management is key. Knowing how to motivate resources, be a team player, leader and guide is important - as is being willing to roll up your sleeves and be tactical as needed. Being a story teller is also good - by that I mean communicating from start to finish. I see too often early stage marketers wanting to 'pass go' too quickly, and jump right into a meeting or a presentation. "Why are we here, what is the goal, how are we going to get there together?" Understanding and collaborating with your audience is critical - having a good relationship with sales/field resources to understand and respond to needs, without taking the approach of just jumping at everything asked for.
And of course, a strong overview of Marketing - one doesn't have to be an expert in all fields, but certainly exposed to them, ideally with a specialty or two.
VP of Marketing in IT Servicesa year ago
Basic traits needed in a marketing manager are ability to collaborate, learn and adapt, ability to read and analyse data and entrepreneurial mindset. Anyone with these traits can be groomed ro become a director in marketing. Obviously communication skills and ability to negotiate are added advantage.