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Suzanne Reed, MBA

CMO at LBMC

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How long have you been in your current position?

People & Leadership Talent Management & Performance

<1 year

1 - 2 years

2 - 3 years

3 - 5 years

5+ years

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9.6k views2 Upvotes3 Comments

What is your favorite browser?

Applications & Platforms Productivity Tools

Google Chrome

Mozilla Firefox

Safari

IE (Edge)

Other (write a comment)

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10.7k views7 Upvotes33 Comments

How frequently are you auditing internal communication channels (i.e. instant messenger, manager contact, etc.) to determine effectiveness?

Strategy & Architecture Process Management Peer Insights

Annually

Biannually

Quarterly

Monthly

Weekly

Daily

Never, but we plan to

Never, and we don't plan to

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690 views

Which internal communications channels does your organization utilize to gather data on employee experience?

Process Management Peer Insights

Managers

Peers

Intranet/company app

Instant messaging

Newsletters

Senior leadership reports

Internal social media

Other social media

Signage

Other (comment below)

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1k views1 Comment

Do managers play a more/less important role in communicating internal company messages since hybrid work became more prevalent?

Process Management Relationship Management Peer Insights

Significantly more important

Somewhat more important

Neutral

Somewhat less important

Significantly less important

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2.5k views1 Comment

Is manual data entry a significant time sink for your sales teams?

Customer Engagement Auditing & Logging

Yes

807 views1 Upvote

How important is it for brands to publicly address negative PR incidents?

Peer Insights Strategy & Architecture

Extremely important, transparency is key

Moderately important, depending on the incident

Somewhat important, focus on resolution

Not at all important

It's case by case

Not sure

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289 views1 Upvote

Over the next 6 months, what social media channel will your marketing team be primarily focused on?

Strategy & Architecture Peer Insights

Facebook

Instagram

Tik Tok

X (fka Twitter)

YouTube

Snapchat

Other (comment below)

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4.6k views3 Upvotes1 Comment

In your opinion, how important will contextual advertising become to marketing strategy over the next 12 months? How are you integrating contextual with your current DCO?

Peer Insights Strategy & Architecture

Transparent privacy policy

Pivoting to cookie-less

Educational content (e.g., blog posts, videos)

Webinars or Q&As about data privacy

Native notifications about data collection

Still exploring the best communication strategy

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439 views1 Upvote

How are folks feeling about universal IDs as an alternative to cookies? How is your organization currently positioned on the technology?

Disruptive & Emerging Technologies Strategy & Architecture

My org has implemented universal IDs

My org is testing universal IDs

My org is considering adopting this tech

Skeptical of the tech

No exploration of the tech

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2.3k views1 Upvote

What stats or data have you used to influence Client Experience in a B2B world, specifically professional services/consulting services? I am developing a Client Experience playbook for my company and want to include some solid industry stats inside/outside of my industry.

Suzanne Reed, MBACMO at LBMC7 months ago

Depending on your service offering, i would take a look at what makes your targets group clock tick. How can you engage with them and how to address their main concerns. There you might find your conversation angle in terms ...read more

2k views2 Upvotes1 Comment

What does "radical transparency" mean to you as a business leader?

People & Leadership

Suzanne Reed, MBACMO at LBMC4 months ago

Radical transparency means being willing to ask the questions that generate real conversations. Asking why? Holding each other accountable to company objectives (not personal objectives). To me the best form of radical ...read more

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2.3k views1 Upvote3 Comments

Which services or tools do you find effective for measuring brand awareness (aided and unaided) in a B2C business?

Peer Insights Data & Analytics

Suzanne Reed, MBACMO at LBMC5 months ago

Surveys?

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3.1k views2 Upvotes3 Comments

How do you identify potential future leadership on your team(s)?

People & Leadership Peer Insights Relationship Management

Suzanne Reed, MBACMO at LBMC6 months ago

Look for these three things: Attitude - Accountability - Acumen

The first is essential. As a leader, you have to maintain a positive outlook, because your team will reflect your actions and your own attitude.

The ...read more

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5.8k views1 Upvote8 Comments

How is your marketing team adjusting strategy in response to Google launching new privacy features in early 2024?

Peer Insights Process Management Strategy & Architecture

Suzanne Reed, MBACMO at LBMC8 months ago

Socializing the change/impact to key metrics as early as possible, e.g. traffic and how greater data privacy controls will impact those metrics. Longer term, start building a 1p data strategy. The data is still there, we ...read more

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1.5k views1 Upvote2 Comments

What are your goals or aspirations for the new year?

Suzanne Reed, MBACMO at LBMC9 months ago

Focus on impact items!

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3k views1 Upvote2 Comments

Do you see a need on your marketing team to open up AI prompt engineering roles?

End-User Services & Collaboration Peer Insights

Suzanne Reed, MBACMO at LBMCa year ago

It depends on the desired result.

Prompt engineering to automate workflows may require more technical knowledge.

While prompt engineering for sales and marketing may require a more nuanced understanding of your ...read more

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676 views2 Comments

As AI continues to advance and become more integrated into our daily lives, what are the various opinions and perspectives on using artificial intelligence to manage and automate tasks related to email and social media? What are the potential benefits, drawbacks, and ethical considerations associated with the increasing use of AI in these areas?

AI & Machine Learning

Suzanne Reed, MBACMO at LBMCa year ago

(Generative) AI can be a significant time-saver. The technology has come a long way in recent years — especially the last 6 months alone. In my opinion, whether/when/what to use it for depend on the level of personalization ...read more

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592 views3 Upvotes3 Comments

Which sites/ sources/ individuals do you use (or follow) to improve your prompt engineering for ChatGPT and Midjourney?

Business Applications AI & Machine Learning Personal Development

Suzanne Reed, MBACMO at LBMCa year ago

I've found a number of great resources on LinkedIn that share ideas around prompts for ChatGPT. As I am in Marketing, and focused on data management solutions - this HubSpot resource has been handy - https://blog.hubspot.com/marketing/chatgpt-prompts ...read more

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2.1k views1 Upvote6 Comments

For marketing leaders who currently have a mentor, how did you find them? What advice would you give to other leaders looking for mentorship?

Peer Insights

Suzanne Reed, MBACMO at LBMCa year ago

I have had several mentors for 10 plus years. I found them by valuing their opinion while I worked with them or hired them to help me with strategic projects. As we formed a business relationship, I was able to transition ...read more

15 views1 Comment

Marketing leaders who are currently mentors, what advice would you give to other marketing leaders who are looking to improve their mentorship skills?

Peer Insights

Suzanne Reed, MBACMO at LBMCa year ago

Yes, I love to mentor. I have taught classes at Vanderbilt and Belmont here in Nashville. Vanderbilt had a group of young women that started a strong mentor opportunity for leaders that were already out in the marketplace ...read more

17 views1 Comment

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