How is your marketing team adjusting strategy in response to Google launching new privacy features in early 2024?

Peer Insights Process Management Strategy & Architecture

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VP of Marketing8 months ago

Socializing the change/impact to key metrics as early as possible, e.g. traffic and how greater data privacy controls will impact those metrics. Longer term, start building a 1p data strategy. The data is still there, we just have to work harder to earn it.

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CMO7 months ago

Thinking about the elements that might change and evaluating how we use the data -- and what our ulimate long term goal is with that 1p data.

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