Which services or tools do you find effective for measuring brand awareness (aided and unaided) in a B2C business?

Peer Insights Data & Analytics

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CMO5 months ago

Surveys?

SVP of Marketing in Banking4 months ago

Performance of all marketing efforts. Brand awareness = better CTR.

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VP of Marketing in Softwarea month ago

Organic web traffic might give you a first indication and trend. Especially organic search for your company/brand keywords. Followers of your social channels is another one.

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