Do you see a need on your marketing team to open up AI prompt engineering roles?

End-User Services & Collaboration Peer Insights

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Head of Growth | Selling More With AIa year ago

It depends on the desired result.

Prompt engineering to automate workflows may require more technical knowledge.

While prompt engineering for sales and marketing may require a more nuanced understanding of your ideal client profile.

The question to ask is: What are we trying to accomplish? Efficiencies? Sales? Both?

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CMOa year ago

Today I don't see that as an immediate need. However, I do think that the need will arise in the next year or two. I think it's a trend that's going to escalate much faster than some other things we’ve seen. It is not going away, and I do think there are a lot of use cases that probably haven't even been thought of thus far, so I definitely see this in the next year or so.

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