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Leslie Douglas

VP of Sponsor Management & Sales Programming

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Which conversation intelligence tool has your company implemented?

People & Leadership Process Management Disruptive & Emerging Technologies+18 more

Chorus

Convin

ExecVision

Gong

Jiminny

Refract

Other (Discuss below)

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10.2k views2 Comments

What do you see as the single biggest challenge to your business this year for at least Q2/Q3?

Applications & Platforms Cloud Contact Center & Telecom+14 more

Staffing

Digital Transformation

Competition

Economy

Investment Chill

Other

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2k views2 Upvotes1 Comment

Are your salespeople using ChatGPT to write emails?

Peer Insights People & Leadership Applications & Platforms

yes

323 views2 Upvotes1 Comment

Will the use of Generative AI tools result in more or less trust in sales and marketing? I am curious how other companies' customers are responding to this content (i.e writing AI-generated prospecting emails or content on LinkedIn).

Feedback Applications & Platforms Customer Engagement+4 more

Less

Not sure

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18.1k views8 Upvotes6 Comments

How would you describe your company's support of mental health?

Incredible, very strong

Above average

Adequate

Below average

Weak, non-existent, needs full improvement

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26.9k views4 Upvotes1 Comment

Is sales training important for your sales team today? Would you like to incorporate a structured sales training and certification program in your company?

I am already incorporating today

I would like to incorporate in future

I don't see the need

My HR & L&D makes the decision

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93 views1 Upvote2 Comments

What's your top sales ops priority for Q4?

Customer Relationship Management (CRM)Customer Engagement

CRM hygiene

Forecasting

Updating compensation plans

Improving sales tech stack

Something else

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748 views1 Upvote3 Comments

What have you found to be the biggest barrier to first line sales managers coaching reps to be?

Bandwidth - not enough time

Don't know how to coach

They aren't proficient at developmental feedback

They can't role model the behavior themselves

They aren't held accountable for coaching

Other

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512 views1 Upvote4 Comments

How do you measure success of your SDRs?

Number of qualified appointments

Cost per appointment

Cost per qualified opportunity generated

Revenue generated from closed sales

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371 views2 Upvotes1 Comment

If your organization is implementing generative AI tools or solutions, is it being driven more from leadership/the C suite, or within the sales organization?

Generative AI Customer Engagement Employee Engagement+1 more

Leadership/C suite

Sales org

53 views1 Upvote

What sales tools have you implemented recently that have increased the productivity of your sales team? Anything you can share?

Employee Engagement Customer Engagement Productivity Tools+1 more

Leslie DouglasVP of Sponsor Management & Sales Programming7 months ago

Copy.ai has been a game changer for prospecting personalization at scale

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288 views2 Upvotes7 Comments

Our company hosts an annual industry tradeshow with ~2000 Director+ sales and marketing attendees from consumer brand companies. We've had a really difficult time attracting registrants who are not already in our database. Which channels and tactics have you found most effective for driving net new executive registrations to attend a tradeshow or event?

Leslie DouglasVP of Sponsor Management & Sales Programming10 months ago

Our top 2

- Buying (or trading for event appearance) ad space in popular adjacent newsletters

- Creative active community partnerships - communities like this one, or slack channels, facebook groups, that have ...read more

782 views1 Upvote1 Comment

When hiring, how often are you looking for non-traditional candidates to fill your sales roles? Where are some of the places you look?

Talent Sourcing & Hiring Customer Engagement

Leslie DouglasVP of Sponsor Management & Sales Programming10 months ago

I believe that sales is a team effort. Therefore, when I search for talent, I first identify the specific gaps in skills and knowledge for the team and look for candidates who possess those qualities. I tend to prioritize ...read more

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889 views3 Upvotes5 Comments

Do you ever study adjacent/similar industries for ideas on new revenue channels to pursue? Has this been successful?

Customer Engagement

Leslie DouglasVP of Sponsor Management & Sales Programming10 months ago

Many companies consider expanding their market reach by exploring adjacent markets to diversify their sales, increase their market size, cross-sell their products and services, and gain new market insights. However, this ...read more

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487 views3 Upvotes3 Comments

Are you utilizing Digital Sales Rooms—secured, customizable mini-websites within your sales tech stack where reps curate content like brochures, quotes, or demos for specific opportunities—and if so, how has this integration impacted your sales process, CRM tools connectivity, and what monthly value do you attribute to it?

Customer Engagement Customer Relationship Management (CRM)

Leslie DouglasVP of Sponsor Management & Sales Programming10 months ago

Yes, we are using digital sales rooms. It has allowed us to improve collaboration and communication with our buyer team, personalize content, measure engagement, and have a single source of truth for communication.

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1.1k views4 Upvotes4 Comments