Are you utilizing Digital Sales Rooms—secured, customizable mini-websites within your sales tech stack where reps curate content like brochures, quotes, or demos for specific opportunities—and if so, how has this integration impacted your sales process, CRM tools connectivity, and what monthly value do you attribute to it?
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CEO in Services (non-Government)10 months ago
Yes, we are using digital sales rooms. It has allowed us to improve collaboration and communication with our buyer team, personalize content, measure engagement, and have a single source of truth for communication.VP of Sales10 months ago
Yes! And the people using it are seeing a much higher conversion rate. If done well, and utilized to open conversation and asynch collaboration, I think they can be very useful and impactful for both parties. The ones I see that aren't great are when the sales team makes the flow in direct correlation to their INTERNAL process instead of focusing on the clients buying experienceDirector of Marketing in Software3 months ago
Yes! And we're happy to report that because our content/information is on-demand for each buying committee, it's allowed them to progress down the evaluation and buying process without us needed to be present for each step. When we do engage, we look at the data collected from the rooms to know what each person cares about and tailor our outreach accordingly. It's increased our win rate and deal velocity.Director of Sales and Business Development in Software3 months ago
I'm kind of curious as to how these became so popular all of a sudden, I feel like we've had "personalized landing pages" forever that can house whatever content you need and give us all kinds of data as to who's on them and for how long.