How do you measure success of your SDRs?

Number of qualified appointments38%

Cost per appointment25%

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Cost per qualified opportunity generated13%

Revenue generated from closed sales25%

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371 views2 Upvotes1 Comment

CEO in Services (non-Government)8 months ago

One key to the success of any metric that you use is it ensure it is a leading indicator of success and not a lagging result. Only holding SDRs accountable for revenue booked is a lagging indicator.

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