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Karen Bannister

VP, Marketing

CanadaVerified Community Ambassador

Identified Expertise

Relationship Management1

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Which tech company would you be most proud to work at?

Culture & Values

Facebook

Google

Amazon

Tesla

Other (please comment)

View Results

14.2k views8 Upvotes26 Comments

Which of the following VoC (voice of customer) data are most important to overall marketing strategy?

Data & Analytics Process Management Peer Insights

Customer interviews

Online customer surveys

Live chat

Social media

Website behavior

Recorded call data

Online customer reviews

In-person surveys

Net Promoter Score

Focus groups

Dedicated feedback team

Other (comment below)

View Results

473 views

How have GenAI insights impacted your organization's ability to optimize the customer journey overtime?

Disruptive & Emerging Technologies Peer Insights

Significantly positive impact

Somewhat positive impact

No change

Somewhat negative impact

Significantly negative impact

Not applicable

View Results

2.7k views2 Upvotes

Will Generative AI Disrupt Most Industries in This Decade ?

Will disrupt

Won't disrupt

7.2k views2 Upvotes23 Comments

CMOs & Brand Leaders — Over the next year, what do you foresee being your greatest challenge when it comes to brand management?

People & Leadership Strategy & Architecture Relationship Management

Keeping up with technological advancements

Balancing creativity with data-driven marketing

Managing budget constraints

Adapting to changing consumer behaviors

Something else (comment below)

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749 views1 Upvote2 Comments

How often do your marketing teams receive DE&I training, if at all?

Process Management Relationship Management

More frequent than quarterly

Quarterly

Annually

Less frequent than annually

Ad hoc

View Results

364 views

What should be your top priorities when developing a media relations strategy?

Strategy & Architecture Relationship Management

Securing high-impact coverage

Building long-term media partnerships

Managing brand reputation

Promoting corporate social responsibility initiatives

Enhancing stakeholder engagement

Leveraging multimedia content

Focusing on crisis management

Innovating with new media

Measuring and analyzing media impact

Something else (comment below)

View Results

1.8k views1 Comment

How rooted is GenAI in your work?

Applications & Platforms Cloud Contact Center & Telecom+14 more

Cannot work without GenAI

Slowly getting into it

I can work without GenAI

IDK

View Results

33.2k views9 Upvotes5 Comments

What percentage of your marketing team(s) is comprised of Gen Z talent today?

Relationship Management People & Leadership

None

<25%

25-50%

>50%

View Results

497 views1 Upvote

What channels do you use to stay in touch with your customers/clients directly?

Relationship Management

Company app

Personalized communities

Social media channels

WhatsApp/SMS

Something else (comment below)

View Results

328 views1 Upvote1 Comment

What KPIs does your marketing/sales team(s) use to assess a client's likelihood to renew or leave?

KPIs, Metrics & Reporting

Karen BannisterVP, Marketing 5 months ago

Drawing from my experience in the banking sector, one of the first indicators we would look at is a decrease in fees. We would compare fees year over year, and any significant reduction could potentially be a red flag.

Another ...read more

1 Reply

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842 views6 Comments

In your opinion, what is one thing your organization is doing today that actively has a positive impact on customer retention? What could you be doing better?

Customer Relationship Management (CRM)

Karen BannisterVP, Marketing 5 months ago

From our perspective, one of the things we do well is monitor all channels. We aggregate data from our social listening, direct messaging on our social channels, and Google reviews, especially concerning the residential side ...read more

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2.8k views1 Upvote6 Comments

How do you coordinate a successful customer journey across multiple business units?

Customer Relationship Management (CRM)

Karen BannisterVP, Marketing 5 months ago

Journey mapping is fundamental to ensure you understand all the touchpoints across each of the various departments and how that would impact the customer journey. Working cross functionally with open and transparent communication ...read more

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519 views2 Comments

What does customer journey mapping look like at your organization today? What tools do you use, and how to you choose what areas of the journey to communicate to customers/clients?

Karen BannisterVP, Marketing 5 months ago

Our customer journey mapping is a process that's currently underway. Initially, we've tried to map the journey of some existing clients, starting from their prospect stage through to onboarding, and observing how they interact ...read more

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337 views2 Comments

What strategies have you found most effective for re-engaging "at-risk" customers (i.e., customers that are considering leaving your product/service)?

Karen BannisterVP, Marketing 5 months ago

In our approach, we've found that a combination of personal attention and strategic planning is most effective. We work closely with our client account service manager, who is part of our growth team, to re-engage at-risk ...read more

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196 views2 Comments

Does your organization have a team dedicated specifically to customer retention? If so, where does that team sit and how is it organized today?

Karen BannisterVP, Marketing 5 months ago

In our organization, the responsibility for customer retention lies with all of our service teams. However, we are in the process of establishing a new role - Client Account Service Manager. This individual will be part of ...read more

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57 views2 Comments

How does your organization define customer engagement today? How do you measure it, and what does your "customer grading" strategy look like?

Karen BannisterVP, Marketing 5 months ago

Our approach to customer engagement depends on the program we're running and the stakeholders that we’re servicing. For instance, on the property side for our residents, we use surveys to understand their experiences when ...read more

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28 views2 Comments

How do you build a customer engagement strategy that adequately addresses customer retention?

Karen BannisterVP, Marketing 5 months ago

To build a customer engagement strategy that truly addresses retention, it all starts with understanding the voice of the customer. We delve deep into their needs, wants, and pain points, discerning whether they're drawn ...read more

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32 views2 Comments

How do you coordinate a successful customer journey across multiple business units?

Relationship Management

Karen BannisterVP, Marketing 6 months ago

Read More Comments

536 views2 Comments

How do you build a customer engagement strategy that adequately addresses customer retention?

Customer Engagement External CXO Relationships

Karen BannisterVP, Marketing 6 months ago

I think if you have to deal with customer retention you forgot to care about your customer in the first phase. If you built the trust of a new customer and care about them they will value that and be always open and transparent. ...read more

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1.6k views1 Upvote3 Comments

Engagement Stats

11
Answers Written

917
Profile Views

1
Upvotes Received

Karen Bannister

Identified Expertise

Content Karen is Following

Which tech company would you be most proud to work at?

Which of the following VoC (voice of customer) data are most important to overall marketing strategy?

How have GenAI insights impacted your organization's ability to optimize the customer journey overtime?

Will Generative AI Disrupt Most Industries in ​This Decade ?​

CMOs & Brand Leaders — Over the next year, what do you foresee being your greatest challenge when it comes to brand management?

How often do your marketing teams receive DE&I training, if at all?

What should be your top priorities when developing a media relations strategy?

How rooted is GenAI in your work?

What percentage of your marketing team(s) is comprised of Gen Z talent today?

What channels do you use to stay in touch with your customers/clients directly?

What KPIs does your marketing/sales team(s) use to assess a client's likelihood to renew or leave?

In your opinion, what is one thing your organization is doing today that actively has a positive impact on customer retention? What could you be doing better?

How do you coordinate a successful customer journey across multiple business units?

What does customer journey mapping look like at your organization today? What tools do you use, and how to you choose what areas of the journey to communicate to customers/clients?

What strategies have you found most effective for re-engaging "at-risk" customers (i.e., customers that are considering leaving your product/service)?

Does your organization have a team dedicated specifically to customer retention? If so, where does that team sit and how is it organized today?

How does your organization define customer engagement today? How do you measure it, and what does your "customer grading" strategy look like?

How do you build a customer engagement strategy that adequately addresses customer retention?

How do you coordinate a successful customer journey across multiple business units?

How do you build a customer engagement strategy that adequately addresses customer retention?

Engagement Stats

Content Karen is Following

Which tech company would you be most proud to work at?

Which of the following VoC (voice of customer) data are most important to overall marketing strategy?

How have GenAI insights impacted your organization's ability to optimize the customer journey overtime?

Will Generative AI Disrupt Most Industries in ​This Decade ?​

CMOs & Brand Leaders — Over the next year, what do you foresee being your greatest challenge when it comes to brand management?

How often do your marketing teams receive DE&I training, if at all?

What should be your top priorities when developing a media relations strategy?

How rooted is GenAI in your work?

What percentage of your marketing team(s) is comprised of Gen Z talent today?

What channels do you use to stay in touch with your customers/clients directly?

What KPIs does your marketing/sales team(s) use to assess a client's likelihood to renew or leave?

In your opinion, what is one thing your organization is doing today that actively has a positive impact on customer retention? What could you be doing better?

How do you coordinate a successful customer journey across multiple business units?

What does customer journey mapping look like at your organization today? What tools do you use, and how to you choose what areas of the journey to communicate to customers/clients?

What strategies have you found most effective for re-engaging "at-risk" customers (i.e., customers that are considering leaving your product/service)?

Does your organization have a team dedicated specifically to customer retention? If so, where does that team sit and how is it organized today?

How does your organization define customer engagement today? How do you measure it, and what does your "customer grading" strategy look like?

How do you build a customer engagement strategy that adequately addresses customer retention?

How do you coordinate a successful customer journey across multiple business units?

How do you build a customer engagement strategy that adequately addresses customer retention?

Will Generative AI Disrupt Most Industries in This Decade ?

Will Generative AI Disrupt Most Industries in This Decade ?