What should be your top priorities when developing a media relations strategy?

Strategy & Architecture Relationship Management

Securing high-impact coverage26%

Building long-term media partnerships38%

Managing brand reputation57%

Promoting corporate social responsibility initiatives21%

Enhancing stakeholder engagement 24%

Leveraging multimedia content 8%

Focusing on crisis management 16%

Innovating with new media13%

Measuring and analyzing media impact 12%

Something else (comment below)

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Director of Analyst Relations in Software3 months ago

Media relations strategy should be aligned with the company's business goals and objectives. This was not a selection. The selections were all goals themselves for the most part. The media relations strategy needs to support the overall business goals and objectives.

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