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Ronald Dunsbergen

Communications Manager at PwC Netherlands

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Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

Sometimes

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111.2k views126 Upvotes59 Comments

Is AI going to affect the number of jobs in your company in the next 12 months?

Culture & Values AI & Machine Learning

Yes, more jobs created

Yes, jobs lost to AI

Other (please comment)

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50k views11 Upvotes47 Comments

What’s the best software development methodology for enterprise-level projects?

Technical Product Management Software Development Management Tools+1 more

Waterfall

Prototype

Rapid Application Development

Agile Scrum

Agile Kanban

Dynamic System Development

Lean Software Development

Other .. please add it down

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27.3k views9 Upvotes15 Comments

Do you have remote employees on your team?

Talent Management & Performance

Yes

131.9k views209 Upvotes64 Comments

Do interns believe in what your company does or produces?

Continuous Integration/Continuous Deployment (CI/CD)Augmented & Virtual Reality (AR/VR)Feedback+3 more

Not at all likely.

Extremely likely.

10.4k views13 Upvotes6 Comments

Which is an effective and easy to use communication tool for businesses?

Consulting & Professional Services Collaboration Solutions Productivity Tools+1 more

Microsoft Teams

Cisco WebEx

Zoom

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18.7k views18 Upvotes6 Comments

Is the Hybrid work model more convenient for you?

Relationship Management People & Leadership

Yes

1.1k views1 Upvote

How do you keep yourself updated with KSAs (Knowledge/Skills/Abilities), particularly if you are a full time worker?

Personal Development Peer Insights People & Leadership

Newsletters

Podcasts

Attending regular trainings (Classroom/Virtual)

Community forums

Books

On the job learning

Online courses (LinkedIn/Pluralsight/Coursera/etc)

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23.3k views27 Upvotes2 Comments

How likely do you think it is that a four day work week will become the standard over the next 12 months?

People & Leadership Peer Insights

Inevitable

Highly likely

Somewhat likely

Somewhat unlikely

Very unlikely

Impossible

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54.1k views32 Upvotes64 Comments

In a hybrid/remote culture, how many meetings in your organization have a video-on mandate, where team members "must" switch video on in order to cultivate face to face collaboration?

Management Tools People & Leadership Relationship Management

None, 0%

Few, 1% to less than 25%

Many, between 25% and 50%

Most, more than 50%

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16.6k views7 Upvotes4 Comments

As there are a lot of principle question out here about (Gen)AI, are you working in an product area where emotion and/or brand history is a large part of your legacy in marketing & communications? Like e.g. automotive industry, music / instruments,....? How is AI working for you? Curious to hear how well the language models are able to grasps that extra piece of legacy in your creations and copy writing? I believe that up until now it is the human touch to take that into account, but do prove me wrong!

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)5 months ago

As far as I'm concerned, I created and trained my own AI with chatGpt. I often use it to give myself content, but at the same time every time I create content outside, I insert it for training. I also use part of third-party ...read more

1 Reply

1.9k views1 Upvote2 Comments

Does anyone have recommendations for the following: 1. Creative Agency - Specifically one with a strong focus on quick creative turnaround. I don't mind paying more for faster turnaround from high quality designers, the problem we keep encountering 2. Market Research - Studies: Brand Health Metrics/Market Share/Share of Voice Metrics - Vertical Specific B2B Content marketing that is academic and well researched.

Feedback Peer Insights Business Applications

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)2 months ago

Where are you based?

1 Reply

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5.6k views3 Comments

The company I work for is making a change in our intranet provider giving us the opportunity to rebrand how we promote our total rewards package to employees. Our main goal is to make sure the way the employee-facing HR information is set up in a way that makes sense to all global employees (exempt and non-exempt). I am curious to hear what categories other companies use on their intranet for your total rewards information for employees (benefits and compensation, learning and development, performance management, recruiting, onboarding, etc.).

Feedback Employee Engagement Application Architecture+4 more

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)4 months ago

There a lot of different ways, indeed like the categories you mention. But from an employees point of view, I personally would go for a second search angle; following life events. The HR department should be able to help ...read more

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1.3k views3 Comments

We are currently in the process of refining our approach to internal events, with a particular focus on leadership events. Your input on the following questions, specifically regarding the practices of other large companies of similar scale as Schneider Electric, would be very helpful: - How do you organize internal events for leaders and employees? - To what extent do your digitize your internal events and how do you allocate these efforts to leadership events? - What proportion of your events are digital versus in-person, and to what extent have you transitioned back to in-person events? - What are the typical participation rates for your digital events?

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)4 months ago

The question you should ask yourself is what do you like to get out of that event. Large events held digitally, usually means less interactivity. If it is about talking and getting people up-to-speed, perfectly fine. Even ...read more

572 views1 Comment

How do you avoid the 'uncanny valley' feeling in your marketing content when using GenAI?

Disruptive & Emerging Technologies

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)4 months ago

Text: use a 4 steps approach for writing content, with 1) being optional (i.e. only if needed)
1) use genAI to get ideas
2) write a flow/bullet points/core ideas yourself
3) ask GenAI to write the text from those
4) ...read more

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924 views1 Upvote2 Comments

What does "radical transparency" mean to you as a business leader?

People & Leadership

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)4 months ago

Radical transparency means being willing to ask the questions that generate real conversations. Asking why? Holding each other accountable to company objectives (not personal objectives). To me the best form of radical ...read more

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2.3k views1 Upvote3 Comments

I have to create a go-to-market strategy for luxury furniture in India for my company. Any suggestions on how I can go about it and what are the resources i should best refer to? Also i want to know what would be the best parameters to use while doing market research within competition.

Peer Insights Strategy & Architecture Process Management+1 more

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)5 months ago

There are some great resources here on the Gartner website. Good place to start might be this article: https://www.gartner.com/en/digital-markets/insights/customer-centric-marketing

As for parameters, I would start ...read more

734 views1 Upvote1 Comment

As there are a lot of principle question out here about (Gen)AI, are you working in an product area where emotion and/or brand history is a large part of your legacy in marketing & communications? Like e.g. automotive industry, music / instruments,....? How is AI working for you? Curious to hear how well the language models are able to grasps that extra piece of legacy in your creations and copy writing? I believe that up until now it is the human touch to take that into account, but do prove me wrong!

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)5 months ago

1 Reply

1.9k views1 Upvote2 Comments

What is the main challenge your company has when it comes to implementing a solid and long-standing Marketing Automation strategy?

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)5 months ago

ensure existing systems currently being used are integrated and the KPIs are set before you start

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2.4k views3 Upvotes3 Comments

How do you identify potential future leadership on your team(s)?

People & Leadership Peer Insights Relationship Management

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)6 months ago

Look for these three things: Attitude - Accountability - Acumen

The first is essential. As a leader, you have to maintain a positive outlook, because your team will reflect your actions and your own attitude.

The ...read more

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5.8k views1 Upvote8 Comments

What is your tolerance for organizational friction when driving changes to marketing strategy?

Strategy & Architecture Process Management

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)6 months ago

Our role thrives on continuous testing and iterating based on data. This means we frequently propose adjustments to strategy based on what resonates with our target audience. Friction arises when these adjustments require ...read more

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2k views1 Upvote5 Comments

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