How do you avoid the 'uncanny valley' feeling in your marketing content when using GenAI?

924 views1 Upvote2 Comments
Sort By:
Oldest
VP of Marketing in Services (non-Government)4 months ago
Text: use a 4 steps approach for writing content, with 1) being optional (i.e. only if needed)
1) use genAI to get ideas
2) write a flow/bullet points/core ideas yourself
3) ask GenAI to write the text from those
4) reread and manually edit, often no more than 5-15% is enough if 2) is good.

Note: I found that GenAI works quite well in 3) when teh input for 2) is an existing ebook or brochure.

Image: 
- Avoid people in the image
- Meta image gen is better than Copilot/Dall-E when you do need people.

lock icon

Please join or sign in to view more content.

By joining the Peer Community, you'll get:

  • Peer Discussions and Polls
  • One-Minute Insights
  • Connect with like-minded individuals
Communications Manager in Finance (non-banking)4 months ago
Indeed, use AI for input and creative ideas. And use that yourself to put the final text together.

Content you might like

Open AI (Game Changer: adoption w/ChatGPT)41%

Google (Game Changer: inventor of Transformers, Bard)19%

Microsoft (Game Changer: real time BingGPT+Search plus enterprise enablement)19%

Meta (Game Changer: LLM that can run on single GPU)6%

Amazon (Game Changer: TBD)4%

X.AI / Elon Musk (Game Changer: TBD)3%

Baidu (Chinese tech giant, with GPT version released in March)2%

Someone completely new6%

View Results
46.7k views49 Upvotes15 Comments
168 views
35 views

Extremely11%

Moderately70%

Slightly19%

Not at all

View Results
227 views