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Jesse Humphrey

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Jesse Humphrey

VP, Marketing

United StatesVerified Community Ambassador

Identified Expertise

Peer Insights3
Applications & Platforms2
Infrastructure2
People & Leadership1

Engagement Stats

13
Answers Written

1.7K
Profile Views

3
Upvotes Received

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Do you think a recession will hit the US economy?

Yes

No

Unsure

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15.3k views5 Upvotes2 Comments

How useful is your LinkedIn feed to you as a professional?

Productivity Tools

Very useful

Useful

Not very useful

Other (write a comment)

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6.6k views1 Upvote7 Comments

Do you have remote employees on your team?

Talent Management & Performance

Yes

No

131.9k views209 Upvotes64 Comments

Should all employers adopt a four-day workweek?

People & Leadership Culture & Values Talent Sourcing & Hiring

Yes, that's what's best for employees.

No, that would disrupt business.

6.8k views5 Upvotes4 Comments

Who do you feel should pay for career development training courses?

Culture & Values Training & Certification

Your workplace should pay and allow company time to train.

Your workplace should pay but you train on your own time.

Employee should pay and train on their own time.

Other (please share below)

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6.1k views3 Upvotes5 Comments

As a leader, do you feel pressure to be present in your teams' Slack channels?

People & Leadership Culture & Values Employee Engagement

Yes, always

Yes, but only for celebrations.

No

Other (comment below!)

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5.5k views4 Comments

What are the most effective avenues for professional development in the workplace? Select all that apply.

Mentoring & Coaching Training & Certification Personal Development

Taking a course

Attending a conference

Undertaking special projects

Shadowing colleagues

Taking on new duties

Reading industry texts

Training or mentoring others

Being part of a professional body

Networking

Other (please list in the comments)

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7k views4 Comments

The success of our organization’s marketing campaigns are being negatively affected by siloed/unorganized marketing data.

Data & Analytics Database

Strongly agree

Agree

Neutral

Disagree

Strongly disagree

View Results

819 views

Which social media platform(s) are you most invested in for your marketing campaigns?

Infrastructure Applications & Platforms Peer Insights

Facebook

Instagram

Tik Tok

Snapchat

Pinterest

Twitter

YouTube

Discord

Other (leave comment)

View Results

1.9k views1 Comment

How likely do you think it is that a four day work week will become the standard over the next 12 months?

People & Leadership Peer Insights

Inevitable

Highly likely

Somewhat likely

Somewhat unlikely

Very unlikely

Impossible

View Results

54.1k views32 Upvotes64 Comments

What are the best use cases experienced with generative AI in strategic marketing ? I experienced for example positive results for vision creation, competition strengths & weaknesses, go to market tactics, vertical industry value chain.

Jesse HumphreyVP, Marketing in IT Services9 months ago

In my experience, generative AI has brought about transformative changes in strategic marketing. I've used it effectively for vision creation, where it generates innovative ideas and visual concepts that resonate with ...read more

1 Reply

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1.7k views1 Upvote6 Comments

Any suggestions of a creative design agency to help with brand assets for community/social campaigns + website UX/design/development to support an open-source Python library? The agency should work as though they were an extension of the Marketing team, have experience with technical/developer audiences, and work US-west coast hours.

Jesse HumphreyVP, Marketing in IT Servicesa year ago

Just went through an RFP process and I was highly impressed with Walker Sands, and PAN Communications

2.9k views1 Upvote1 Comment

Has anyone found success reaching targets online in government (B2G) spaces? How so?

Strategy & Architecture

Jesse HumphreyVP, Marketing in IT Servicesa year ago

I recently just read some research that said Research Reports, Case Studies, White Papers and Webinars are the top content sources federal government buyers use while researching or evaluating a vendor during the buying ...read more

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4.3k views4 Upvotes2 Comments

What is your view on digital branding, should the brand team do it or not? If yes, than why?

Jesse HumphreyVP, Marketing in IT Servicesa year ago

Fascinating question! If a company has any type of online presence, digital branding is already at play.

Prospects and clients are already making decisions about the story of the brand.

Consider digital branding ...read more

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23 views4 Upvotes3 Comments

What is the best advice you have ever given someone?

Mentoring & Coaching

Jesse HumphreyVP, Marketing in IT Servicesa year ago

Never should your Truth be based on a Reason. Always say the truth.

3

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4.5k views3 Upvotes19 Comments

How do you practically measure brand awareness in B2B?

Jesse HumphreyVP, Marketing in IT Servicesa year ago

My company measures brand awareness in a number of ways -- namely through Google search analytics, web traffic, media exposure, and analyst inquiries. I don't think there is one single metric that can encapsulate something ...read more

1

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2k views4 Comments

Brand marketers – what digital marketing channels are not currently part of your toolkit, but would have a big impact on brand positioning if they were?

Process Management Strategy & Architecture

Jesse HumphreyVP, Marketing in IT Servicesa year ago

I would really like to do more video marketing (YouTube shorts, video podcasts, livestreaming, etc.) as well as test out some affiliate or influencer marketing as part of our strategy.

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71 views1 Upvote4 Comments

What is your primary motivation for attending physical conferences? We used to go to get new research and learn something new, but for the last three years, we got most of the information virtually. For me, it's networking with other people. What about you?

People & Leadership

Jesse HumphreyVP, Marketing in IT Servicesa year ago

I like to have hallway discussions and learn about people's perspectives. What you learn and get exposed to in a physical conference is comparable to 3 months of learning it from inside your inner circle attending professional ...read more

5 1 Reply

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4.8k views29 Upvotes62 Comments

What advice do you have for marketing leaders dealing with particularly challenging vendors?

Process Management

Jesse HumphreyVP, Marketing in IT Servicesa year ago

It depends on how they are being challenging but from my experience, my team works very closely with all of our vendors. They are almost an extension of our team. We work on the same collaboration tools/platforms and keep ...read more

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24 views2 Comments

What are the challenges of managing a remote digital marketing team?

Performance Talent Management & Performance People & Leadership

Jesse HumphreyVP, Marketing in IT Servicesa year ago

I have found that collaboration is a little more difficult when everyone is fully remote but having a dedicated slack or teams channel helps to keep the lines of communication open. I would also suggest having weekly team ...read more

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126 views1 Upvote2 Comments