Brand marketers – what digital marketing channels are not currently part of your toolkit, but would have a big impact on brand positioning if they were?

Process Management Strategy & Architecture

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VP of Marketing in IT Servicesa year ago

I would really like to do more video marketing (YouTube shorts, video podcasts, livestreaming, etc.) as well as test out some affiliate or influencer marketing as part of our strategy.

CMO in Healthcare and Biotecha year ago

Working on doing more video. As we do a website and content refresh, video will become a large piece

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Community User in Softwarea year ago

Larry, are you focusing more on long form video content (e.g., user tutorials, brand messaging, etc.) or short form (e.g., Tik Tok, UGC, etc.)

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CMO in Healthcare and Biotecha year ago

Hi Mark, it will be focused on brand and marketing videos.

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Principal in Finance (non-banking)a year ago

Almost too many to list. I believe original content — written, photos, and videos — are all but certain to become widely synthetic. Perhaps people will do some humanizing of the content but most of it will be artificially ...read more

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