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Beth Hespe

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Beth Hespe

Director of Analyst Relations at QAD

United StatesVerified Community Ambassador

Identified Expertise

Peer Insights5
End-User Services & Collaboration4
People & Leadership3
Business Applications2
Customer Relationship Management (CRM)2

Engagement Stats

18
Answers Written

1.8K
Profile Views

9
Upvotes Received

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Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

No

Sometimes

View Results

111.2k views126 Upvotes59 Comments

Are you happy in your current role?

People & Leadership Talent Management & Performance

Yes

No

Unsure

View Results

32k views18 Upvotes16 Comments

Which channel do you respond best to?

Text

Slack

Facebook Messenger

Browser Notifications

Email

View Results

8.1k views6 Upvotes5 Comments

Do you attend webinars anymore?

Disruptive & Emerging Technologies Financial Management Vendor Management

Yes, regularly

Yes, occasionally

No

View Results

7.3k views1 Upvote4 Comments

Which tech company would you be most proud to work at?

Culture & Values

Facebook

Google

Amazon

Tesla

Other (please comment)

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14.2k views8 Upvotes26 Comments

What is the biggest barrier to introducing more technology in classrooms, courses and companies?

Disruptive & Emerging Technologies Culture & Values Financial Management

The software costs too much

It takes too long to set things up and getting started

There is just not enough time to introduce anything at all

It is not clear that there are any benefits for us

There is not enough good technology

View Results

8.6k views1 Upvote8 Comments

How will your team's headcount change in 2020?

Talent Management & Performance Financial Management

Increase

Stay Flat

Decrease

View Results

2.5k views4 Upvotes

Do you have remote employees on your team?

Talent Management & Performance

Yes

No

131.9k views209 Upvotes64 Comments

Should employers mandate Covid-19 vaccinations?

People & Leadership Team & Organizational Design Talent Sourcing & Hiring

Yes

No

3.1k views2 Upvotes8 Comments

What hurts the most during your job hunt?

People & Leadership

No response

Automatic rejection

An interview with no follow up

Finding out you are the #2 pick

Other (comment below!)

View Results

11.4k views3 Upvotes2 Comments

What cross-training/knowledge look like on your marketing team(s) today?

Process Management

Beth HespeDirector of Analyst Relations at QAD in Software2 months ago

I wouldn't call it cross-training per se, but we do have educational sessions such as webinars or virtual lunches where we'll create awareness of functions with other teams outside of marketing. Inside of marketing, we participate ...read more

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3.4k views1 Upvote2 Comments

Fellow Content Leads - How are you keeping on top of future forecasting/pivots and changes for topics like generative AI or sustainability? Do your teams prefer a monthly report or quarterly one of trends in the market around a topic?

Beth HespeDirector of Analyst Relations at QAD in Software7 months ago

We like quarterly reports, but I tend to put more emphasis on the reports that come out once a year. The thing about analytics is you have to give it time to run it's course. We make knee jerk decisions based off of data ...read more

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1.9k views1 Upvote5 Comments

Manufacturer starting up B2B influencer initiative... do you recommend an agency partner or is this something you handle in house (and if in house, what platform do you use to source influencers) Thanks for any input!

Beth HespeDirector of Analyst Relations at QAD in Software10 months ago

If you haven't done this before, enlist your PR agency in it. If you don't have a PR agency, get one. You need a budget and some domain expertise in social media to do a good job. If you don't have domain expertise, ...read more

366 views1 Comment

How are folks finding the best influencers among their target audience?

Beth HespeDirector of Analyst Relations at QAD in Software6 months ago

Research, what is your target audience all about, Whom do they identify with. make that network matrix. Also, what about the influencers on your target list. What is their reach and audience.

And last but not least, ...read more

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3.4k views1 Upvote3 Comments

How do folks determine what marketing channels to consider for investment? What resources do you turn to?

Peer Insights Process Management Strategy & Architecture

Beth HespeDirector of Analyst Relations at QAD in Softwarea year ago

First, you need to have benchmarks in place with your own successes (or lack thereof). Secondly, you can consult analyst reports for marketing and trade articles to determine the best practices. Finally, you need to sync ...read more

996 views1 Comment

How are you approaching content personalization while changes to privacy regulation are ongoing?

Strategy & Architecture Process Management

Beth HespeDirector of Analyst Relations at QAD in Softwarea year ago

Policies with solid processes to ensure compliance need to be in place to have rigor with regard to privacy as regulations change. This is not only important for marketing but for any customer facing function as well.

1.5k views1 Comment

As a leader in Sales or Marketing, what is one action you do daily? E.g. Engage with others on Linkedin, call X number of prospects, or other networking or direct sales tactics...

Customer Relationship Management (CRM)Customer Engagement Business Applications+2 more

Beth HespeDirector of Analyst Relations at QAD in Softwarea year ago

Wow, it's hard to say just one action. Since I have a team that works under me the one thing I have to do daily is assist them. This includes looking at the metrics, assist them as needed to help them complete sales ...read more

6

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28.9k views14 Upvotes20 Comments

What do you like / not like in executive summaries of marketing research reports? They've changed a lot over the years, and I'm curious which you prefer: 1) A few bullet points about relevant findings. About one page of reading. 2) A formal executive summary that serves as a stand-alone document that weaves the data into a story. This also would contain brief info on methodology. Typically about 3 pages of reading. 3) A summary that contains a combination of text and charts with statistical information.

KPIs, Metrics & Reporting

Beth HespeDirector of Analyst Relations at QAD in Softwarea year ago

A summary that contains a combination of text and charts with statistical information is the most helpful for me. However, reading a formal executive summary that serves as a stand-alone story is more enjoyable to read and ...read more

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4.7k views1 Upvote7 Comments

What in your experience is the best way to improve collaboration between sales and marketing?

End-User Services & Collaboration

Beth HespeDirector of Analyst Relations at QAD in Softwarea year ago

The best way to improve or ensure collaboration between sales and marketing is leadership. The leads have to be on the same page. After that, collaboration tools and a set of processes that encourages collaboration is key. ...read more

2

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3k views6 Upvotes9 Comments

After seeing the news about Eli Lilly (pharma company) I'm considering moving away from Twitter completely as both a social and advertising platform -- how are others feeling?

Beth HespeDirector of Analyst Relations at QAD in Software2 years ago

As a former B2B social media manager, I have reservations about Twitter. I already had doubts about its marketing effectiveness over the past year or so. I wouldn't remove my company's presence, but I would cut back ...read more

1

451 views1 Comment