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Rosalyn Santa Elena

Founder and Chief Revenue Operations Officer at The RevOps Collective

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Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

Sometimes

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111.2k views126 Upvotes59 Comments

Thinking about your organization as a whole, what would you say are its top business objectives for the next two years?

Strategy & Architecture

Growth / market share

Digital business / digital transformation

Profit improvement

Innovation / new products

Customer focus

Corporate M&A

Technology Improvements

Cost Optimization

Operations improvement

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7.5k views4 Upvotes

What are your spend intentions for Microsoft product(s)/service(s) in 2019?

Financial Management Vendor Management

Increase by >20%

Increase by 1 - 20%

Stay flat

Decrease by 1 - 20%

Decrease by >20%

Replace

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3.1k views2 Upvotes1 Comment

What do you do with unsolicited vendor gifts?

People & Leadership Financial Management Vendor Management

Keep it

I never accept them

Donate it

Depends on the dollar amount

Other (leave a comment)

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23.7k views10 Upvotes35 Comments

Do you believe cryptocurrency should be regulated?

Cryptocurrency & Bitcoin

Yes

8.8k views3 Upvotes2 Comments

How long does an employee typically stay within your team?

Talent Management & Performance

< 1 year

1-3 years

4-5 years

> 5 years

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29.7k views1 Upvote1 Comment

Which tech company would you be most proud to work at?

Culture & Values

Facebook

Google

Amazon

Tesla

Other (please comment)

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14.2k views8 Upvotes26 Comments

How important is it for your company to have its own branded software/app? ie. employee engagement app with your logo?

Mobile Business Applications

Extremely Important

Somewhat Important

It doesn't really matter

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7.5k views1 Upvote

What is the biggest barrier to introducing more technology in classrooms, courses and companies?

Disruptive & Emerging Technologies Culture & Values Financial Management

The software costs too much

It takes too long to set things up and getting started

There is just not enough time to introduce anything at all

It is not clear that there are any benefits for us

There is not enough good technology

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8.6k views1 Upvote8 Comments

What is your favorite browser?

Applications & Platforms Productivity Tools

Google Chrome

Mozilla Firefox

Safari

IE (Edge)

Other (write a comment)

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10.7k views7 Upvotes33 Comments

RevOps folks: What is the most important advice you would give to other companies considering implementing RevOps?

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collectivea year ago

Review your GTM strategy and your key objectives and targets. Then look at where the biggest gaps are to executing upon your strategy and achieving your targets. Defining the gaps will help you decide what areas of RevOps ...read more

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2.1k views2 Upvotes4 Comments

How does your sales enablement team determine how they support the various sales teams?

Management Tools People & Leadership

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collectivea year ago

I recently met with a sales leader at a very large company who told me that he has no influence over what sales enablement does. I was shocked!

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77 views3 Comments

When should a new logo be passed off from sales to account management? Is there a benefit to delaying the handoff?

Customer Engagement Team & Organizational Design

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collectivea year ago

The process should be a gradual transition. Once the deal has been signed, sales should still have some contact with the new logo during onboarding to help facilitate the relationship with the AM. Once onboarding is complete, ...read more

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465 views1 Upvote14 Comments

If salary increase and bonus are unavailable, how do you boost team retention and morale with a high turnover rate and more workload?

People & Leadership

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collectivea year ago

I would run weekly or monthly sprints for my sales team with smaller rewards like additional PTO or gift cards to help incentivize.

6 1 Reply

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1.5k views7 Upvotes15 Comments

What are the most important features to evaluate when reviewing sales enablement platforms for an organization that is not ready for call recording?

Applications & Platforms Peer Insights

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collectivea year ago

modularity and ability to adapt to your sales process while recommending better and more efficient ways to run those...

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2.2k views5 Upvotes5 Comments

What are some questions you need to ask when interviewing executives for sales leadership positions?

Talent Sourcing & Hiring Culture & Values Team & Organizational Design

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collectivea year ago

How do you intergrade analytics with the human factor for a sales team? How adaptable are you with your training methods for a sales team and on the individual level? What is your vision for this role and how do you plan ...read more

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2.1k views2 Upvotes7 Comments

When pitched via LinkedIn, what sort of messaging actually resonated with you enough for you to read and reply?

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collectivea year ago

I get a lot of pitches. I really appreciate when someone tries to form a relationship before going into a pitch.
Many times when coming at me with a pitch, the person doesn't know what I do or what my company does. ...read more

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3.4k views16 Upvotes42 Comments

What is your primary motivation for attending physical conferences? We used to go to get new research and learn something new, but for the last three years, we got most of the information virtually. For me, it's networking with other people. What about you?

People & Leadership

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collectivea year ago

I like to have hallway discussions and learn about people's perspectives. What you learn and get exposed to in a physical conference is comparable to 3 months of learning it from inside your inner circle attending professional ...read more

5 1 Reply

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4.8k views29 Upvotes62 Comments

Should the management of my CRM fall under sales ops or sales enablement? Does it ultimately matter?

Customer Relationship Management (CRM)Team & Organizational Design

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collectivea year ago

Sales Enablement

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322 views2 Upvotes7 Comments

I am always asked about the best approach for digital transformation. From my experience, I can warrant that every company is different. It has its specific challenges, its legacy, and its opportunities. That's why there is no one-size-fits-all approach. I advise to take an approach tailored to your business and most importantly that aligns with the company's strategy and its operating environment. What do you think?

People & Leadership Strategy & Architecture Disruptive & Emerging Technologies

Rosalyn Santa ElenaFounder and Chief Revenue Operations Officer at The RevOps Collective3 years ago

Digital transformation should be approached the same way as any new project. Identify the business problem to be solved, map out the current and future states, and identify the path to get to the future. Implement/change ...read more

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3.1k views7 Upvotes11 Comments

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