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Gary Frazier

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Gary Frazier

Director of Analyst Relations at Conga

United StatesVerified Community Ambassador

Identified Expertise

Peer Insights10
People & Leadership6
Customer Relationship Management (CRM)4
Customer Engagement4
Business Applications4

Engagement Stats

25
Answers Written

3.1K
Profile Views

21
Upvotes Received

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Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

No

Sometimes

View Results

111.2k views126 Upvotes59 Comments

Which channel do you respond best to?

Text

Slack

Facebook Messenger

Browser Notifications

Email

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8.1k views6 Upvotes5 Comments

Which browser do you use at work?

Applications & Platforms

Internet Explorer

Microsoft Edge

Google Chrome

Mozilla Firefox

Safari

Brave

Other

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13.5k views3 Upvotes7 Comments

Do you think a recession will hit the US economy?

Yes

No

Unsure

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15.3k views5 Upvotes2 Comments

In the future, over 50% of any organization's workforce will be remote at any given time.

Team & Organizational Design Outsourcing & Managed Services

Agree

Disagree

9.5k views1 Upvote4 Comments

How useful is your LinkedIn feed to you as a professional?

Productivity Tools

Very useful

Useful

Not very useful

Other (write a comment)

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6.6k views1 Upvote7 Comments

Do you have remote employees on your team?

Talent Management & Performance

Yes

No

131.9k views209 Upvotes64 Comments

What is the reporting line for Information Security in your organization?

Security Strategy & Roadmap Financial Management People & Leadership+1 more

Via the CIO/CTO

Via the CRO

Via the CFO

Our CISO reports directly to the CEO

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7.4k views4 Comments

Would you support a four-day workweek for your organization?

Culture & Values Employee Engagement

Yes

No

Unsure

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10k views4 Upvotes7 Comments

Of the "10 worst things about Windows 11" listed by PCMag, which ones do you agree with?

News End-User Services & Collaboration

Hardware requirements are too high

Changing default apps is difficult

Requires user to sign in to a Microsoft account

Start Menu is less usable than Windows 10's

Taskbar is less helpful than Windows 10's

"Forces" you to use the edge browser for built-in search and weather

Action Center replaced by separate settings and notifications panels

Fewer gestures for tablets

Still requires third-party antivirus

Not innovative

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3.4k views

Does anyone know of a good generalized benchmark (either Gartner report or otherwise) for Marketing performance for a private company in North America that is privately owned?

Gary FrazierDirector of Analyst Relations at Conga in Software10 months ago

I have worked for several different large privately held organizations and I think the marketing performance metrics will be different based on industry and quite honestly the value of the marketer. I have always tied my ...read more

1

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2.5k views1 Upvote3 Comments

If you work remote; have you felt an increased pressure to be "always available" for work-related communications and tasks?

Gary FrazierDirector of Analyst Relations at Conga in Software6 months ago

Not really. Remote work allows us the flexibility to plan our day. We can set reasonable boundaries and most of the time these are respected. However since the environment is unstructured distractions are common. This hampers ...read more

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868 views1 Upvote3 Comments

Fellow Content Leads - How are you keeping on top of future forecasting/pivots and changes for topics like generative AI or sustainability? Do your teams prefer a monthly report or quarterly one of trends in the market around a topic?

Gary FrazierDirector of Analyst Relations at Conga in Software7 months ago

We like quarterly reports, but I tend to put more emphasis on the reports that come out once a year. The thing about analytics is you have to give it time to run it's course. We make knee jerk decisions based off of data ...read more

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1.9k views1 Upvote5 Comments

Have you seen a recent budget cut for marketing, or see a pressure on marketing spend in 2024? If yes, how do you plan to optimize your spend - which activities will get an axe and which ones are non-negotiables?

Gary FrazierDirector of Analyst Relations at Conga in Software7 months ago

Yes each department has been asked to cut spending by 10% across the board. We started by outsourcing our website IT services such as hosting. We also went with a different cms that is cheaper in the long run.

1 Reply

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838 views1 Upvote8 Comments

How can you facilitate effective communications between analysts and product manager stakeholders?

Relationship Management Peer Insights

Gary FrazierDirector of Analyst Relations at Conga in Software9 months ago

In my current role, leading product marketing teams involves regular interactions with analysts to identify key strategic themes such as market expansion or pricing changes. We conduct quarterly readouts for product teams, ...read more

1

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1.2k views5 Comments

What's the one marketing trend you're most skeptical about?

Gary FrazierDirector of Analyst Relations at Conga in Softwarea year ago

Maybe I'm old school (I'm definitely old), but I can't help being skeptical -- maybe the right word is cynical -- about generative AI in Marketing. Much of the "creative" content I see coming from many ...read more

2 1 Reply

1.9k views1 Upvote2 Comments

What metrics of success have you found to be most beneficial for assessing the real-world impact of a PR or AR campaigns?

Strategy & Architecture Peer Insights

Gary FrazierDirector of Analyst Relations at Conga in Softwarea year ago

Impacts of PR and AR efforts are often measured by metrics like the quantity of activities (e.g., analyst engagements, inquiries, briefings) and the level of coverage (e.g., share of voice in the market, positioning in Magic ...read more

357 views1 Comment

In your experience, what key elements or dynamics within a PR or AR team foster success? Are there particular structures or team compositions that you've found to be most effective?

People & Leadership

Gary FrazierDirector of Analyst Relations at Conga in Softwarea year ago

The key element for success in a PR or AR team is a structured and goal-driven approach. Each team member should have individual KPIs aligned with broader objectives, and every initiative or project should have clear goals ...read more

582 views1 Comment

How do you align analyst relations strategy with broader organizational goals, especially when there are competing priorities within the company?

Strategy & Architecture Process Management

Gary FrazierDirector of Analyst Relations at Conga in Softwarea year ago

In my current role, the focus is on building brand awareness, mind share and market preference, all of which contribute to closing more deals. Positive coverage in industry assessments like magic quadrants and analyst reports ...read more

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2.2k views1 Upvote2 Comments

What concerns do you have about GenAI tools being used among PR and analyst relations teams? What should organizations be skeptical about?

Disruptive & Emerging Technologies Peer Insights

Gary FrazierDirector of Analyst Relations at Conga in Softwarea year ago

There is the risk that generative AI could capture and potentially share confidential company information. Protecting intellectual property and sensitive data is the primary worry when it comes to utilizing generative AI ...read more

1 Reply

1.5k views1 Upvote2 Comments

How can PR professionals and analyst relations teams leverage GenAI to create compelling stories and content? Have you seen any standout examples in the industry?

Strategy & Architecture Disruptive & Emerging Technologies

Gary FrazierDirector of Analyst Relations at Conga in Softwarea year ago

We have started to play around with AI to create a more cohesive website story. For instance, our homepage has many different sections but they are all tied together with a cohesive message to prospective students. AI helps ...read more

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1.2k views4 Comments