Does anyone know of a good generalized benchmark (either Gartner report or otherwise) for Marketing performance for a private company in North America that is privately owned?

2.5k views1 Upvote3 Comments

Sort By:

Oldest

10 months ago

I have worked for several different large privately held organizations and I think the marketing performance metrics will be different based on industry and quite honestly the value of the marketer. I have always tied my goals/metrics to company KPIs so that we are not perceived as a COST Center. Not everyone can do that - I realize but if you can it allows you more ability to use metrics that you can benchmark in your industry category ie banking - share of wallet, VOC, NPS, Lead Generation, Brand recognition.
IT/SaaS is more about Lead Generation/Demand Gen. Some companies - Marketing is purely about Client experience - retention, satisfaction. So I think that question can only be answered with more detail about the company and industry vertical of your company.

1

Director of Sales10 months ago

I have worked with garntner report and it has worked great for me. Of course, it would very more helpful if you could provide more details about the company because maybe these sites can fall short to your goals.

Please join or sign in to view more content.

By joining the Peer Community, you'll get:

Peer Discussions and Polls
One-Minute Insights
Connect with like-minded individuals

Director of Marketing10 months ago

I think Gartner and Forrester are super great for research and insights in various domains, but apart from that, industry associations and business publications may also porivde valuable insights and benchmarks.

Content you might like

If you have had a negative experience with a vendor (without naming the vendor), what did you learn from it?

Financial Management Vendor Management

VP of Global IT and Cybersecurity in Manufacturing6 years ago

Have clear business requirements up front, make sure the proposal includes items such as scope, timeline, cost, resources.

Read More Comments

22.1k views3 Upvotes28 Comments

Who will WIN Generative AI Future (GPT/ChatGPT)?

Data & Analytics Disruptive & Emerging Technologies End-User Services & Collaboration+1 more

Open AI (Game Changer: adoption w/ChatGPT)41%

Google (Game Changer: inventor of Transformers, Bard)19%

Microsoft (Game Changer: real time BingGPT+Search plus enterprise enablement)19%

Meta (Game Changer: LLM that can run on single GPU)6%

Amazon (Game Changer: TBD)4%

X.AI / Elon Musk (Game Changer: TBD)3%

Baidu (Chinese tech giant, with GPT version released in March)2%

Someone completely new6%

View Results

46.7k views49 Upvotes15 Comments

What are the fundamental leadership capabilities that are needed for an era of exponential technology and AI innovation?

Disruptive & Emerging Technologies Culture & Values Mentoring & Coaching+3 more

Director, Experience Design in Educationa year ago

I think Alivin Toffler said it best: "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn."

The most important attribute, then, is ...read more

31 3 Replies

Read More Comments

193.8k views172 Upvotes152 Comments

Can anyone share some successful strategies you’ve used to foster a strong collaborative working relationship with the IT department, particularly when it comes to martech spend/budget?

Disruptive & Emerging Technologies Process Management Relationship Management

168 views

Does your business have a measurable framework that people or departments must follow when choosing new tools or technologies for your business?

Culture & Values Vendor/Product Recommendation

Yes, and it is always followed22%

Yes, but it is rarely followed54%

Some departments do, but not across the business14%

No9%

View Results

1.8k views2 Upvotes