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Manveer Sahota

DIRECTOR OF PRODUCT MARKETING

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Which conversation intelligence tool has your company implemented?

People & Leadership Process Management Disruptive & Emerging Technologies+18 more

Chorus

Convin

ExecVision

Gong

Jiminny

Refract

Other (Discuss below)

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10.2k views2 Comments

Where is your company on the innovation adoption spectrum?

Applications & Platforms Security & GRC Disruptive & Emerging Technologies+12 more

Innovators - we're the first to try anything new

Early adopters - few positive testimonials will convince us to try it

Early majority - when the hype begins, we want to join before our competitors

Late majority - we'll adopt it only if competitors already have

Laggards - we stick to legacy solutions more strongly than competition

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3.4k views4 Upvotes

What concerns do you have about the metaverse, if any?

Disruptive & Emerging Technologies Augmented & Virtual Reality (AR/VR)Innovation

Privacy

Ethical concerns

Data security (including biometric data)

More hype than applicable business use cases

Personal sovereignty

Interoperability

Intellectual property (IP) protections

I currently have no concerns.

Other (comment below)

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9.3k views2 Upvotes5 Comments

Have you purchased an NFT?

Disruptive & Emerging Technologies

Yes

No, but I may purchase an NFT in the future.

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7.3k views6 Upvotes3 Comments

For Sales and Marketing, do you use Lead Scoring to highlight best leads for Sales to call? If so, what scenario best matches your approach?

Business Intelligence Predictive Analytics Customer Engagement+3 more

We use a Marketing Automation(MA) system (Pardot, Marketo, Hubspot, etc) and score based on form fills only

We use MA to custom score "buying signal" page visits and video views

We use MA to track just opens and clicks of emails

We have a CRM custom scoring system that considers ICP (ideal customer) and CRM activity

We use Salesforce Einstein

We use lead scoring in Marketing but Sales ignores it

We have an Account Based approach and just call a finite list of targets no matter what their engagement is

We are considering lead scoring but not sure how to approach

We are not interested in lead scoring

What is lead scoring?

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2.6k views2 Upvotes

Right now, enablement is KEY to know where it sits “best” - People enablement when it comes to learning the tools at hand (especially AI)… - Tech stack enablement (ensuring tools are properly set up for reps to use at ease for personal success + overall company success… Enablement can definitely be deep + wide with how and what is being enabled (and confusing if not aligned in the right place, too!) Q— Where do you believe Enablement in any capacity should “fall” within an organization?

Disruptive & Emerging Technologies Database Data & Analytics+9 more

RevOps

Sales side

Marketing side

None of these! Sharing below!

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2k views3 Upvotes1 Comment

How have GenAI insights impacted your organization's ability to optimize the customer journey overtime?

Disruptive & Emerging Technologies Peer Insights

Significantly positive impact

Somewhat positive impact

No change

Somewhat negative impact

Significantly negative impact

Not applicable

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2.7k views2 Upvotes

How do you feel about the applications of generative AI for content marketers today? Is it overhyped, or has it improved productivity of your teams?

Disruptive & Emerging Technologies Peer Insights

Significantly improves productivity

Somewhat improves productivity

Productivity hasn't changed

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3.8k views1 Upvote5 Comments

What is your typical weekly work schedule look like?

Availability Culture & Values Peer Insights

< 40 hrs

40 - 55 hrs

56 - 65 hrs

66 - 75 hrs

76 - 85 hrs

> 85 hrs

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43.6k views10 Upvotes1 Comment

How are communities and the role of a community team integrated into your business operations, particularly for brand growth, marketing, and sales?

Business Applications Peer Insights Feedback+1 more

We have a community we engage and grow that is run by a community team.

We do not have a community or community team but plan to implement this in the future.

We do not have a community or community team and do not plan to implement this.

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370 views1 Comment