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Daniel Dubois

Director of Strategy and Ops

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Do you think generative AI like ChatGPT is useful for content marketing? Can it replace a content writer altogether?

Disruptive & Emerging Technologies Modernization Talent Management & Performance

Daniel DuboisDirector of Strategy and Ops in Educationa year ago

It can be useful but not at the current stage of development. In my experience, the output of ChatGPT has been very generic, high level and mostly factually untrue. But of of course the technology will evolve quite quickly, ...read more

What is the primary use case in your organization for AI in marketing?

Disruptive & Emerging Technologies Strategy & Architecture Peer Insights

Daniel DuboisDirector of Strategy and Ops in Educationa year ago

We're using generative AI for a wide range of things -- first draft of internal articles, social posts, basic legal releases/language, talking points, quotes, first draft of speeches, etc. The common theme, as you might ...read more

964 views1 Comment

How do you drive continuous improvement of your marketing team’s workflow and outcomes?

People & Leadership Process Management Peer Insights

Daniel DuboisDirector of Strategy and Ops in Educationa year ago

We are trying desperately to not get sucked into the temptation to just measure inputs and outputs, but rather thinking about true outcomes. One thing we must continue to ask ourselves is what is the actual change we are ...read more

651 views1 Comment

What marketing analytics tools have been the most impactful to your marketing ROI?

Disruptive & Emerging Technologies Peer Insights

Daniel DuboisDirector of Strategy and Ops in Educationa year ago

We are still very much in our infancy when it comes to developing our robust martech stack, but next week we are beginning a rollout of a new project management system.

384 views1 Comment

What are some tools you’ve used to foster collaboration, enthusiasm, and camaraderie on your marketing team?

People & Leadership Peer Insights

Daniel DuboisDirector of Strategy and Ops in Education2 years ago

Working together on an internal newsletter that celebrates a highlight from each team member's work from the passing month/quarter

What's the best way to build agility into my marketing strategy?

People & Leadership Peer Insights Strategy & Architecture

Daniel DuboisDirector of Strategy and Ops in Educationa year ago

I've always found it easier to be agile in marketing execution guided by strategy. If you want flexibility in a marketing strategy, I'd suggest being judicious with your budget and resources and doing as much test ...read more

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