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Christina Brady

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Christina Brady

CEO & Co Founder, Luster.ai

United StatesVerified Community Ambassador

Identified Expertise

Customer Engagement4
Talent Sourcing & Hiring2
Culture & Values2

Engagement Stats

3
Answers Written

758
Profile Views

4
Upvotes Received

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What feels like the most difficult part of starting a company?

Culture & Values

Raising funds

A good idea

A good team

High probability it fails

Other (please comment)

View Results

8.5k views4 Upvotes11 Comments

If your team didn't hit a goal, are you more or less likely to cut your training budget? Why or why not?

Training & Certification

More likely

Less likely

1.7k views3 Upvotes5 Comments

Have you ever texted a customer during the sales process? How did they react?

Customer Engagement

Yes

No

1.1k views4 Upvotes3 Comments

Do you think it matters if a customer can tell if content is AI generated?

Customer Engagement Generative AI

Yes

No

707 views4 Upvotes

Do you think this is a good idea? If an account manager has an account for 12 months but doesn't grow the account/upsell, then it moves to another AM. Would you try this?

Customer Engagement Culture & Values

Christina BradyCEO & Co Founder, Luster.ai in Software7 months ago

That really depends on the type of business you are in. What is the sales cycle for your products. How long do upsells usually take. What kind of account is it? Small customers are much faster than large ones. How does that ...read more

1

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472 views2 Upvotes8 Comments

Does anyone utilize a Contract Builder that ties into a CLM? Ideally, a program/software that would automate the authoring/drafting of a contract with minimal manual entry, ability to dynamically incorporate standard exhibits, and potentially integrate to a CLM system that can track signatures, key tags, store, with a searchable database.

Christina BradyCEO & Co Founder, Luster.ai in Software7 months ago

I have used such Contract Builder feature in SAP Ariba Contract Management tool. It has clause libraries, templates etc. for authoring/drafting the contract. It can then integrate into its own or 3rd party CLM systems and ...read more

1 1 Reply

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824 views1 Upvote4 Comments

In your experience, does hiring more sales reps stimulate growth?

Customer Engagement Talent Sourcing & Hiring

Christina BradyCEO & Co Founder, Luster.ai in Software8 months ago

I joined many companies as 1 of many reps AND also was involved in hiring groups of reps at a time. From a numbers perspective, there is "more" happening and therefore often more growth. However, is hiring more sales ...read more

3

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318 views2 Upvotes4 Comments