How are you improving the way your sellers prospect? Do you have regular training on modern methods? Do you monitor what they are doing? Are you teaching them to research and write more human messages?
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Sr. Director of Sales Operations in Hardwarea year ago
We are working on enhancing our internal definition of customer buying groups to better align with our solution use cases, as well as fine-tuning our tech stack strategy to more effectively meet customers at their current stage in the buying journey. Additionally, we are focused on ensuring our sellers are properly onboarded and consistently updated on our preferred selling techniques, which are monitored and reported via our LMS system. Finally, we are testing cutting-edge technology in prospecting to discover more efficient and effective ways of engaging potential clients, which includes crafting more personable and captivating messages. So far, the latest technology appears to be quite promising. Hope this helps!Founder and Chief Sales Energizer in Services (non-Government)a year ago
Wow, you are really focused on improvement and I applaud you. Tech stack is important. The right tech with training and accountability can make a huge difference. The onboarding is critical and then monitoring that they are doing what you taught them to do. Thank you for sharing.
VP of Sales Enablement in Softwarea year ago
We're working with the sales teams and have a lot of programs. We have one currently called the Greenfield program and the purpose of it is to get them used to talking to new prospects. The messaging has changed pretty significantly as well with the advent of all the GPT AI tools that are out there and the capabilities that sellers and customers now have in order to find information. We have to teach our sellers how to use those types of tools to incite search and insight change in their prospects. I say all the time that we don't teach our sellers how to sell, we teach sellers how to help customers buy.Head of Sales in Softwarea year ago
The Director of Sales Development and I are constantly looking at the content that goes out from the team. Most of it is written by him and we're trying to standardize it across the team to be relevant to our core customers/prospects. The biggest focus for us this year is appealing to our top three or four verticals. We know that language really well. We know exactly who the roles are. We know exactly what their pain points are that our product addresses. We're not trying to be hyper-specific to the individual, but we do want to be hyper-relevant to the role.