How does your organization measure customer lifecycle value? What are some KPIs that can be used?

Process Management Cloud End-User Services & Collaboration

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CFO Advisory Director in Finance (non-banking)a year ago

https://www.linkedin.com/pulse/customer-lifecycle-value-what-wayne-banks

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Principal in Finance (non-banking)a year ago

This can be challenging since many customer-related metrics are less tangible than other KPIs. Some common metrics to consider may be: Net promotor score (NPS), churn/retention, and average revenue per customer (ARPU), and size of orders.

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