What's the most important friction in deploying Robotic Process Automation (RPA) in your company?

Olivia, the mid-market is our sweet spot where we’re seeing a lot of traction with customers at QuantumRhino (startup offering business process automation, and other managed services, completely US-based resources). All our business to date has been through referrals and word-of-mouth, and our vendor partners bringing us into accounts, and we can’t hire fast enough but the talent pool is very small. I’m working with my team to build out our strategy to reach more of that mid-market who could benefit from the value of our services.

I hear similar experiences i.e. ROI is below expectations. Most enterprises I talked to claim to spend 3-4x additional dollars on professional services/systems integrators for every dollar they spend on RPA tool licenses. 
Typical ROI on bot licenses vs human cost doesn't make sense. You need to look at TCO - including maintenance.