Where do your best leads come from?
Referrals from current customers64%
Business or sales intelligence tools16%
Website form fills (e.g. newsletter signups or event registration)
Online professional networks5%
Digital ads2%
SEO
Someplace else (comment below!)10%
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CSO in Constructiona year ago
I have found that building business relationships and consistently delivering excellence leads to referrals, recommendations, and repeat business. And that does require keeping a solid social profile that keeps me top of mind and inspires leads to reach when they are ready.Sr. Director of Sales Operations in Hardwarea year ago
Some of our best leads consistently come from past customers who have moved to new companies. We do our best to keep high customer satisfaction (NPS) scores and this effort pays huge dividends when our customers become life-long champions of our products and help us break into new companies, new markets, and even develop new use cases. Keeping the long-game in mind when building and executing your customer-focused sales and customer success processes helps your business stay focused on creating lasting relationships and brand ambassadors.Foundera year ago
Referrals from industry friends and followers