Sales enablement folks, which pipeline metric is most important at your company? Share why in the comments!

Customer Engagement KPIs, Metrics & Reporting

Number of deals8%

Average conversion rate42%

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Average deal size8%

Average win rate33%

Average deal velocity8%

Something else

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Founder in Services (non-Government)a year ago

Deal size is important, as closing small deals often take the same effort as big deals. I am not concerned about speed as we just always ensure the pipe is full, and then deals will land when ready.

VP of Sales in IT Services6 months ago

Conversion rates feed how you structure your business and where your issues lie. If you match your "selling" to the conversion rates that you have to get to where you want, then you can leverage everything else to help you also.

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As a leader in Sales or Marketing, what is one action you do daily? E.g. Engage with others on Linkedin, call X number of prospects, or other networking or direct sales tactics...

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Wow, it's hard to say just one action. Since I have a team that works under me the one thing I have to do daily is assist them. This includes looking at the metrics, assist them as needed to help them complete sales ...read more

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