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Erica Franklin

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Erica Franklin

Director of Sales at Sistas In Sales

GhanaVerified Community Ambassador

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What are the mindset or cultural shifts that need to happen with the sellers on your team to adjust to buyer preferences of interacting less with sales reps?

Erica FranklinDirector of Sales at Sistas In Sales6 months ago

One of the biggest shifts that needs to happen is education. Without sales enablement and knowledge about certain tools, people don't know how to use them or why they need to change. It's important to provide data points ...read more

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What strategies are you implementing to create value in digital spaces and stand out from your competitors?

Erica FranklinDirector of Sales at Sistas In Sales6 months ago

One strategy we're implementing is focusing on commercial insights about how our well-known technology can still solve critical business issues. We've found that it's beneficial to focus on specific verticals, as people need ...read more

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How are you leveraging content to ignite buyers' interest and provoke them to initiate a conversation?

Erica FranklinDirector of Sales at Sistas In Sales6 months ago

Content is a powerful tool for education, and we use it as a way to guide potential customers through their journey. This journey starts with awareness, then interest, intent, and finally, decision. Our content strategy is ...read more

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What changes have you made to the roles and responsibilities of your front-line sales team to adapt to the shift to today’s buyers preferred sales experience?

Erica FranklinDirector of Sales at Sistas In Sales6 months ago

We haven't made drastic changes to our process, but we've certainly adapted our approach. We focus on meeting the customer where they are, which often means engaging more on social media and telling a compelling story. Since ...read more

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