For those in B2B sales, are you going to invest more in influencer marketing this year? How do you start this and ensure it's effective?
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Head of Sales in Software8 months ago
We have been especially through Linkedin. In our industry the credibility we have and that we can further enhance really matters. CEO in Services (non-Government)8 months ago
It is a process often with indirect long term benefits and results.CRO in Services (non-Government)8 months ago
Saw a big increase in this last year. I've actually got a few partnerships. However, I find that companies don't invest the time to get to know their influencers. They create very transactional partnerships which devalues the overall impact they could create.CEO in Software8 months ago
I am heavily focused on this through partnerships. In terms of execution, the way I approaching it is1. Targeting- Does my offering help fix the problem right before they need the partner solution or does my solution solve the new problem that the partnership solution creates.
2. Quality-Do they have an active community (not audience)
3. Connection- Do I like and respect them as a person and do I like working with them.