Is the SDR/BDR role at your company more focused on generating revenue, or booking meetings?

Customer Engagement

Generating revenue16%

Booking meetings50%

Equal focus33%

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VP of Sales in Softwarea year ago
interesting question. in theory...it's should always be about generating revenue...but if they "generate revenue" but still fall short of quota every month...most orgs will let them go regardless of their generated revenue. So it's will always have to be a play of both
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CSO9 months ago
Booking meetings, but they know that when they book meetings this is the key to driving revenue.
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