There's so much noise out there and it feels like prospects are numb to traditional sales/prospecting tactics. How are you embracing this new reality and getting creative?

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Enterprise SaaS Deal Coach in Software7 months ago
Have conversations that matter. Emphasize business outcomes vs vendor jargon. Businesses are prioritizing vendors who demonstrate how they’ll help improve the business.
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VP of Sales in Software7 months ago
At conferences, it doesn't help to generate 300 leads that will never answer the phone or an email (most of the numbers and emails are fake anyway).

Having meaningful conversations, sharing real contact details, and connecting on LinkedIn is what we are focusing on. When you text them a few days later, you are already connected and it is not an InMail and they will most likely remember your face.

When it comes to outbound activities, you need high-quality internal/external SDR.
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Define lower level customers? Are you referring to non c level audience I.e. managers? Or enterprise c level vs small businesses?
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