More conversations with people who can buy - that's what all sellers want. It's harder than ever to get buyers to respond and book a conversation. What are your sellers doing that is working?
The power of warm leads cannot be underestimated! By prioritizing networking events and placing the customer's needs before the immediate sale, we can unlock astonishing long-term benefits.
Absolutely. If we teach sellers to build and nurture a network they can get introductions when they ask. If they delight customers, they can get introductions when they ask.
Historically, most selling has been extremely seller-centric. Think of an abundance of I, We, Our language combined with product feature dumps.
To earn the right to the time, attention & consideration of the modern B2B buyer, you need to be very clear about what is in it for THEM. Over-index of messaging that is BOTH relevant & valuable to your buyer to get them to respond and book a conversation.
P.S. Stop sending unsolicited calendar links in your cold outreach.
Right, when they do that, it's amazing how sales increase.
Top of the funnel is at your fingertips - you just need to be smart about who you contact vs. arbitrarily throw darts at your accounts.
Yes, they always try to do it the hard way and reach out to people who don't know them, their company or their product. 100% those they know as you described are at their fingertips and should be accessed for success.
Right?! There's so much good stuff to noodle on out there!
1. Interviewing your top 20% prospects on a Podcast
2. Systemizing customer to Prospect Referrals by integrating it as part of your sales process.
I have heard of a few partners using Podcasts for lead gen (and Marketing) . Same idea is engaging with prospects in a non sales situation.