For leaders of marketing teams (VPs, CMOs), what do you see as the biggest competency gaps that you need to build for the future? On the flip side, what competencies do you see as becoming less valued?

People & Leadership

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VP of Marketinga year ago

We need to build more competencies in MarTech for B2B.

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CMO in Softwarea year ago

Strong writing skills. No one has the time to sit down & focus on writing compelling content, and honestly writing skills seems to be getting poorer with younger workers I see entering the workforce. This is an area I see generative AI tools, like ChatGPT, helping marketeers. No, its output is not perfect but it's usually 80% of the way there, and you just need to correct & customize the last 20% most of the time to add your own voice & style.

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I am increasingly having to present to our board and it’s not always the best experience. Do you have any advice on how best to approach a company board that is not technical at all?

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My board experience has primarily been with board members that are not technical. The approach I take is to "translate" technical bits into business impact information. It seems many non-technical board members care most ...read more

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What is a "must have" meeting for you or your team? If you can please share why/what makes it so great - topic, frequency, etc. - I'm looking to brainstorm some fresh opportunities for my group.

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CIO in Government9 months ago

1. Fortnightly or monthly departmental meeting - to ensure all key messages/updates are shared with the broader group
2. Direct reports - fortnightly 1:1's
3. Successes/celebrations/milestone

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