How do you track whether your "personal brand" is growing? What are some metrics or even anecdotal evidence that anything you're doing is working?
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Chief Information Technology Officer in IT Servicesa year ago
I primarily focus on LinkedIn metrics, as this is the main social media platform where I am active. Anecdotally, the number of job solicitations I receive is also a sign of my reputation. I regularly receive job offers, which, in my opinion, indicate growth in my personal brand. Another factor that demonstrates my progress is the invitations I get to participate in conferences. These are the tools I use to gauge my personal brand's growth.Director in Manufacturinga year ago
I only focus on my internal brand, but I do participate in Peer Communities (obviously) and LinkedIn but those are only for considering external rolesInternally I mentally keep track of when senior leader’s above me mention that the know my work or success on an implementation. I also keep track how many peers and non-team members reach out for assistance or guidance. If it’s happening a lot I know my personal network is growing and people see me as a helpful leader
Executive Director of Technology in Healthcare and Biotecha year ago
Internally within my organization, I assess my impact by the frequency with which individuals seek my advice, mentorship, and general guidance. Additionally, I evaluate through the extent to which general staff, colleagues, and leadership within the organization engage in discussions about—and demonstrate acceptance of—the disruptive technologies I introduce and the thought leadership philosophies I espouse.Externally, I benefit from a somewhat facilitated process in certain respects as I regularly put my work out there in peer reviewed journals. I can gauge the impact of my technical research by tracking citation metrics and monitoring the viewership of my publications.
Lastly, through LinkedIn. I find the more people reach out to collaborate or discuss certain topics the more likely my personal brand is growing.
Program Manager II in Healthcare and Biotecha year ago
Inside office: 1) When your Skip sends you a LinkedIn request. ;)
2) HR Branding approaches you for a collab for a hiring position promotion.
Outside office:
1) You start getting brand deals from various Engg/software/service provider startups to promote product on your profile.
2) People are ready to pay for expensive mentorship session organised by you.
If You Primarily Use Social Media:
Follower Growth: Observe an increase in social media followers over time.
Engagement Metrics: Monitor likes, comments, shares, and retweets on your posts.
Reach and Impressions: Analyze the reach and impressions of your social media content
If You Use Other Strategies (e.g., Podcasts, Blogging, Speaking, Guest Posts):
Podcast Metrics: Track downloads, subscribers, and listener engagement.
Website and Blog Metrics: Measure website traffic, content performance, and email subscribers.
Speaking Engagements and Workshops: Count invitations and gather audience feedback.
Guest Posts: Monitor invitations and assess content impact.
Media Coverage: Keep an eye on mentions in credible media.