How are folks handling consumer pushback on AI-generated advertising?
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SVP of Marketing in Banking20 days ago
Explain to internal stakeholders it's a tool to jump start ad creation. The creative concepting and overall strategy lie within the Marketing team, but AI can be an ad productivity tool, especially if running multiple versions for A/B testing.Director of Marketing9 days ago
The pushback is often valid because some of the advertising's content may not come across as genuine. Like non AI-generated advertising, a well-informed, effective creative brief is the foundation. You have to take the time to do a good creative brief.