Is anyone sending 'emergency threat notifications' to customers? If so, are they classified as transactional or promotional? Trying to adhere to the CAN-SPAM Act.

Business Relationships Customer Engagement

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VP of Marketing and Retail Sales in Energy and Utilitiesa year ago

We try to inform customers at beginning of our relationship but not with ad hoc content.

VP - Home & Digital Entertainment in Telecommunicationa year ago

For the emails you’re sending to be considered transactional, they must sent to customers in response to a specific event or action that occurring directly to them, and directly impacting them.

Even transactional emails must comply with certain CAN-SPAM requirements, such as including the sender's physical address, providing an unsubscribe link in the footer and make sure you do not use deceptive or misleading subject lines or content.

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Director of Marketing in Educationa year ago

The only emergency notifications we send to students relate to campus safety and email spam.

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