Who primarily owns the revenue tech stack roadmap at your company?

Customer Engagement Enterprise Applications Business Applications

CSO46%

CIO23%

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Other IT leader

Other sales leader8%

Someone else23%

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CRO in Services (non-Government)7 months ago

Now more than ever this responsibility sits with Revenue Ops or a similar title. I think this is the most sensible approach to ensure tech purchases are driven by strategy driven rather than ad-hoc needs.

VP of Sales in IT Services6 months ago

As a smaller company we dont have a formal CSO, however, I own the stack within the company, in previous roles, I owned it as a head of sales, and even as a head of business development. the most important thing is that the person the fundamentally understands the importance and role of the tool has a firm hand in owning it.

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