What percentage of decisions made in your marketing organization are influenced by data?
1-24%11%
25-49%53%
50-74%30%
75-100%6%
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Marketing Managera year ago
Any suggestions on bringing data to the forefront of the conversation instead of an afterthought?a year ago
I would love to incorporate analytics to more decision but I do not have the time required to pull and analyze the data for all the decisions I would like to influence. Director of Marketinga year ago
What are the best practices for determining what % of decisions are factually (I.e. not opinion or best guess) influenced by data? And whether those decisions lead to better outcomes?