How large is your typical customer buying group that is responsible for making a purchase decision?
Just one decision maker
2-345%
4-535%
6-712%
8-9
10 or more6%
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Head of Sales in Softwarea year ago
I run all of the sales for our company. It’s not a huge group of people but it does span a huge group of revenue ranges, from multi-billion to 5,000,000. So with SMB, it's going to be getting right to C-Suite or one step away from that. When we're selling to a mid-market or an enterprise customer and our mid-market is still pretty big (500 million+), you will have multiple people involved and it's a buying committee. Our product is a platform so we want to get three different role groups involved at least every time. We can get up to five, but in a really deep enterprise, we're going to have to talk to it and then maybe three or four different groups will all need to come to a consensus.CEO in Services (non-Government)8 months ago
The answer likely depends on both the size of the organization and the scope of the sale. Those are the determinants to the stakeholders involved in the decision. The bigger the deal and the broader the scope, the more people likely involved. I have worked with buying committees of up to 25 people in the past year!Chairman & Founder8 months ago
With most of the clients I work with the number of people on the buying committee exceeds 10. They are cross functional and in varying levels of the organization.