Which channels you are using in your GTM sales strategy? (can pick more than one)

Email73%

Calling73%

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Community36%

Partner/Ecosystem55%

Conferences/Trade Shows73%

LinkedIn/Other Socials64%

Other - add in comments9%

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CEO in Softwarea year ago

Referrals and Podcasting

VP of Sales in IT Services6 months ago

Who can afford not to use all available channels. A comprehensive business dvelopment strategy is not the one that pays for the most tools and delivery methods, its the one that uses the tools at their discposal in teh most effective and replicable way to get the most from them. When I did direct sales teh first time, i had a phone and email. now you have video, linkedin, text, whatsapp, other social media tools, sales engageent tools, marketing nurturing, etc etc

EVP of Growth and GTM Operations in Healthcare and Biotech6 months ago

Motions we use Inbound, Outbound, Event, Partner/Ecosystem
Tactics we use within those motions-
Outbound - Email, Calling
Inbound - SEO, SEM, Paid, Thought Leadership, Webinars
Event - host our own, attend others that are relevant

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