2024 Sales Priorities and Goals
With 2024 in view, what key initiatives are sales organizations prioritizing to unlock success and ensure sales effectiveness?
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Sales leaders' most selected goal for 2024 is introducing new products/services
A majority of respondents expect to increase their sales headcount in the next 12 months
Confidence is high around the anticipated state of the 2024 global economy and the influence it will have on sales
Growth is a key strategic priority in 2024
Sales leaders’ most commonly reported goals for 2024 are to introduce new products/services (60%), grow revenue (52%), and expand to a new market (52%).
Based on your knowledge of your sales organization's goals, what are most likely to be your department’s top three strategic priorities for 2024? Select three.
Improve the customer experience 50% | Improve CRM hygiene 42% | Change go-to-market strategy 36% | Improve the sales rep experience 32% | Implement new sales methodology 30% | Change territory coverage model 28% | Increase employee productivity 24% | Implement return to oice strategy 14% | Reduce technical debt 14% | Ensure legal and regulatory compliance 10% | None of these 0% | Other 0%
n = 50
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Question: Do you have any final thoughts to share on your personal opinions about your sales organization's priorities and planning for 2024?
We plan to create more automated sales by the beginning of next year.
My priorities are to adapt to the new changes that are coming in 2024 with new technologies regarding AI.
Sales leaders anticipate increased headcount in the next 12 months
64% of sales leaders say their sales organization will be primarily growing in the next 12 months. Just 12% say they will remain the same (6%) or primarily downsize (6%).
Will your sales organization be growing or downsizing over the next 12 months?
n = 50
Question: Do you have any final thoughts to share on your personal opinions about your sales organization's priorities and planning for 2024?
I believe that we will see a shortage of talent in 2024, organizations should oer ongoing training and development programs for sales teams.
Confidence is high in 2024 global economy
The overwhelming majority (82%) of respondents think the state of the global economy in 2024 will impact their sales organization positively (34%), or very positively (48%).
How do you think the anticipated state of the global economy will impact your sales organization's operations and strategies in 2024, if at all?
Very negatively 0% | Prefer not to say 0%
n = 50
Question: Do you have any final thoughts to share on your personal opinions about your sales organization's priorities and planning for 2024?
It will be a good year.
In their own words...
Question: Do you have any final thoughts to share on your personal opinions about your sales organization's priorities and planning for 2024?
With the global macro economic and political situation potentially impacting financing and budgeting, a critical subject for all leaders is how we ensure we have the right talent doing the right jobs. Supporting employees with effective tools (including AI) to streamline and automate tasks is vitally important to increase productivity. We must lean in on innovation to thrive in this rapidly changing business world.
AI transformation in many businesses and industries will require constant learning, trial and error, and a willingness to pivot based upon these learning.
Respondent Breakdown
