What's your process for determining which industry benchmarks are relevant for your sales organization? Do you just make sure they are from your industry or do you go deeper?

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CSO in Education3 months ago
I provide sales advisory and sales academy solutions. While I look at industry based benchmarks, I also go through specific industry trends to see how things are different or is expected differently. 
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CSO in Education14 days ago
I usually reply on Gartner, Forrester and B2B Decision Labs for metrics. I also follow my expert Industry peers and Other industry association pages. With Claude Ai, I do check in there with actual source references. I like to go deeper when time permits. Wish I had a magic wand to have 1 reliable place for all my needs. Some platforms are expensive to subscribe. Love to hear how others do this.
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VP of Customer Success in Healthcare and Biotech13 days ago
We utilize industry benchmarks as a guide. We partner with healthcare peer review organizations to assist us delve a bit deeper as we are niche within the healthcare industry.

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