Product leaders over many products - how do you decide which to keep and which to sunset? How do you determine the value of them?
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VP, Product Management - Network Security & Secure Access in Software3 months ago
I feel sunset-ing a product is key to the PM job role. Assessing the product's value by adoption, risk (security, compliance) due to legacy footprint, market evolution, buyer behavior, along with required outcomes will be key metrics to making an informed decision. Director of Product Management3 months ago
In my career, I've had to sunset multiple product offerings. In one case, product adoption dwindled to a point where it wasn't financially viable to keep the product. The market did not need it anymore. In another case, it was a portfolio consolidation play where two products solved the same problem. That one was much harder to decide on. Both were valuable with a strong customer base and decent annual revenue. However, the selling process was complicated because we were giving too many options to new customers. One of the products had to go. Customers weren't happy and that was factored in our decision because we had to provide them a path to the other product we were keeping. Word of caution: it took years to manage that transition.